Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
January Checklist: Is your Brand ready for 2023?
Companies, teams and individual professionals are currently scheduling in brand strategy and planning sessions for January and February, to ensure they can start the year with a strong, high-impact brand. Here’s the Checklist.
Do your people know how to talk about your brand?
The challenge for a large organisation, like a global membership association, is how to translate the brand’s positioning and value proposition ‘on the ground’ in a variety of locations and categories. Team members need personal ownership of how to talk about the brand!
When do you need to develop your Team Identity?
I regularly talk about the importance of developing a ‘Team Brand’ for each unit within your organisation – each team’s developed sense of who they are and what they bring to internal and external stakeholders. So when do you need to focus on developing team identities with your people?
Leading how your People communicate your Brand
Your brand is ultimately built by your people, and this affects how stakeholders such as customers, investors, current and future staff, and wider audiences see your organisation.
Are your staff truly engaging at conferences?
Do you only have a bunch of selfies on Instagram to show for your team’s time attending a conference? Here are some things I’ve learned about how to make the most of attending conferences.
Are your staff truly engaging at your hosted networking events?
What message are your staff sending when they fade into the background, instead of truly engaging at your company events? Are you leveraging your position as event host?
Why a ‘Purpose & Values Retreat’ will not work for you
It’s not enough to do a day on ‘Purpose & Values’. While expertly facilitated discussions can move staff in the moment, typically the intangible outcomes get shelved after the retreat, where they start to gather dust. Understand the 3 components that actually create change.
3 Reasons to build a ‘Team Brand’
There are rich rewards that come from developing clarity and confidence in your team’s identity, and this works not only for teams of business development managers or advisors who are responsible for growing the client base. Everyone in the business needs to connect with the three levels of brand – company, team and personal.
Do you have an ‘Employer Brand’ Strategy for 2022?
As 2021 ended and 2022 began, I noticed an increase in enquiries across Australia on how to brand your business to appeal to top employees, and how to be visible to them in a highly competitive landscape.