The challenge for a large organisation, like a global membership association, is how to translate the brand’s positioning and value proposition ‘on the ground’ in a variety of locations and categories. Team members need personal ownership of how to talk about the brand!
Business conversations
End of Year Networking: A busy but important time!
This is the time of year when opportunities to network abound, and the choices are increasingly festive and bright… and yet, it is also the time of year when we feel rushed, overwhelmingly busy, and starting to tire out. Here are 3 approaches I am focusing on this festive season, to make the most of it while still maintaining my health and sanity!
Intentional Trust-Building in Business – Part 3 AFTER
You’ve hit it off in the discovery chat… and now you’re waiting. In Part 3 of this Building Trust series, I highlight what my favourite consulting experts have taught me about what to do AFTER the initial conversation.
Intentional Trust-Building in Business – Part 2 DURING
In this series of 3 articles, I am exploring the question: How can we be intentional about building trust in business? Here in Part 2, let’s turn to what works in building trust during the conversation.
Intentional Trust-Building in Business – Part 1 BEFORE
In this series of articles, I will outline some of the steps that I have used successfully before, during and after the sales conversation to build trust and win great clients. Let’s start with Part 1: what to do before the meeting to start building trust right away.
Do you have a Professional Value Statement?
When everyone in the organisation has a personalised and thoughtfully-crafted go-to statement that they feel authentically speaks to what’s most important about their work, they are much more likely to use it to help build the business.
Confidence in Self-Promotion
In a workshop with new leaders in transport and logistics across ANZ, we reflected on individual and collective strengths… and there were many. Yet, they also reported a reluctance to self-promote!
Communicating Value in your Introductions
You’ve prepared your introduction for networking events… but does your listener care about what you’re saying? Learn how to articulate value.
Guiding internal networking at your organisation
Recently, I’ve noticed clients asking for support in empowering staff to network internally with others at the organisation. These clients tend to be large organisations, or those where staff are working remotely.
FINSIA Webinar Recap: The number 1 thing holding professionals back in BD
In my April webinar for FINSIA on ‘Network-building plans for finance professionals in the new normal’, I outlined the key problems I see professional advisors stumble on when it comes to their business and relationship development. Here’s the number 1 thing (and how to overcome it).