I regularly talk about the importance of developing a ‘Team Brand’ for each unit within your organisation – each team’s developed sense of who they are and what they bring to internal and external stakeholders. So when do you need to focus on developing team identities with your people?
Professional Confidence
Do you have a Professional Value Statement?
When everyone in the organisation has a personalised and thoughtfully-crafted go-to statement that they feel authentically speaks to what’s most important about their work, they are much more likely to use it to help build the business.
Confidence in Self-Promotion
In a workshop with new leaders in transport and logistics across ANZ, we reflected on individual and collective strengths… and there were many. Yet, they also reported a reluctance to self-promote!
Guiding internal networking at your organisation
Recently, I’ve noticed clients asking for support in empowering staff to network internally with others at the organisation. These clients tend to be large organisations, or those where staff are working remotely.
Are your staff truly engaging at conferences?
Do you only have a bunch of selfies on Instagram to show for your team’s time attending a conference? Here are some things I’ve learned about how to make the most of attending conferences.
Are your staff truly engaging at your hosted networking events?
What message are your staff sending when they fade into the background, instead of truly engaging at your company events? Are you leveraging your position as event host?
Do your staff see themselves as ‘professionals’?
Working with thousands of people in a range of industries has taught me that those who see themselves as professionals – no matter the sector or the role – tend to behave and perform as such.
Leading your Personal Brand from your Passions
For some business owners and senior executives, talking about themselves is difficult – they are used to talking about their business or their team. However, there are circumstances where you need to be able to talk about what you bring, and what defines you as a leader… and a useful first step can be to think about introducing yourself in terms of your passions.
NWC’s 4 Key Steps to Personal Brand Building: A quest for clarity
Ever wondered what’s involved in working with an advisor to build your personal brand? Here, I outline the 4 stages of personal brand building that I have developed over many years working with clients in business and professional spaces. Essentially – it’s a quest for CLARITY… because this leads to communicating with confidence and impact.
Why boundaries make or break your personal brand
Not long ago I was challenged by a situation I was surprised to find myself in, that made me question how well I communicate my boundaries in some situations.