Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Why Leading an On-Brand Culture gives your Organisation the Edge
The concept of Brand-Led Culture is only just starting to make an appearance at Australian boardroom tables, but in Europe, the U.K. and the U.S., organisations are already working with models connecting Brand and Culture to drive Communication, Strategy and Change. Here’s how it can give you the edge.
5 Steps to Team Identities that build a strong Brand and Culture
Connecting with the Brand is a central part of building a strong, values-aligned Culture – if it is tackled and communicated effectively across the organisation. When team members develop confidence and clarity in the Brand Culture and how this relates to their team’s identity, they become strong brand ambassadors and a more united team.
Classroom Teachers are Experts in Culture
Classroom teachers have to focus on creating Culture with intention, and reinforce it every day, through everything they do… because if they don’t, the kids will show them pretty quickly where they are going wrong!
Do your people know how to talk about your brand?
The challenge for a large organisation, like a global membership association, is how to translate the brand’s positioning and value proposition ‘on the ground’ in a variety of locations and categories. Team members need personal ownership of how to talk about the brand!
Empowering Diverse Teams by Supporting their Professional Growth
Empowering our diverse teams to grow their professional influence using Personal Power, Personal Brand and Professional Confidence.
When do you need to develop your Team Identity?
I regularly talk about the importance of developing a ‘Team Brand’ for each unit within your organisation – each team’s developed sense of who they are and what they bring to internal and external stakeholders. So when do you need to focus on developing team identities with your people?
Leading how your People communicate your Brand
Your brand is ultimately built by your people, and this affects how stakeholders such as customers, investors, current and future staff, and wider audiences see your organisation.
Guiding internal networking at your organisation
Recently, I’ve noticed clients asking for support in empowering staff to network internally with others at the organisation. These clients tend to be large organisations, or those where staff are working remotely.
Do your staff see themselves as ‘professionals’?
Working with thousands of people in a range of industries has taught me that those who see themselves as professionals – no matter the sector or the role – tend to behave and perform as such.