The studio look for portraits, while having its place, is now no longer the go-to for corporate profile photography.
Contemporary profile photos offer a fresher, more personable feel that complement today’s website and graphic design trends.
Trends in corporate profile photography today include:
An editorial look
Like in an editorial spread for a business magazine, profile and team photos that offer some context and story… whether it be your city in the background, your office environment, or a specially chosen location that sets a particular mood… these images are much more appealing and create an image of success.
A natural setup
Traditional power poses are OUT. Poses that feel and look natural, such as leaning on a wall, a laughing face, even walking down the street in conversation – these profile photos say you are a real person who it would be easy and pleasant to talk to.
A pop of colour
Introducing some personality or fun through a splash of colour in your clothing, props or background will make your photos stand out from the crowded online space, and will create interest and connection with your audience.
Introducing a touch of the natural, relaxed, fun or interesting is on trend in every industry, as people are looking to connect with something real amongst all that digital information.