Modern marketing education & networking at Perth’s exclusive WA Club
Share an intimate evening with three marketing experts and hear cutting-edge information on three key considerations in the changing landscape of marketing. You will also enjoy networking drinks and canapés at the exclusive Western Australian Club’s new penthouse floor premises on St Georges Terrace.
You will be presented with comprehensive information about new online marketing techniques and building personal and business brands, as well as the opportunity to ask questions of the panel. This event is not about a sales pitch, but spending time with respected marketing names in Perth.
Where digital marketing is today
There has been a change in consumer behaviour and companies need to update the way they market and sell in order to connect with their audience today. Hear about
- How to create content that improves engagement & drive sales
- Mastering personalised marketing to deliver the right content at the right time
- Why consumers are now smarter than ever & how we need to generate sales without selling
- The power of lead nurturing to increase sales opportunities by 20%
Building a solid online presence
A strong online personal or business brand is one very important aspect of today’s marketing, if you are to stand out, differentiate yourself clearly and attract a specialised target market who will be ready to buy from you. Find out how
- a brand is built through your visual and written content online
- building your personal brand enables you to become influential in the social media space
Keeping consistent with a powerful personal brand
Cutting-edge digital marketing techniques still need to be teamed up with a congruent business brand in your face-to-face dealings with others. Discover
- how your personal brand or professional image affects people’s first impressions and ongoing judgements of you
- the key aspects of your personal brand face-to-face
Andrew Levy’s knowledge & expertise encompasses over 12 years of strategic marketing throughout Australasia, North America and Europe. His experience covers all aspects of marketing but he is noted for his up-to-date knowledge of inbound marketing principles and practices. Andrew will discuss recent changes in marketing and shifts in buyer behaviour, and will explain why marketing to one person has become essential.
Perth’s personal brand photographer and consultant Julissa Shrewsbury is founder and director of New Work Photography, a multi-award winning creative agency specialising in commercial photography and visual brand consulting. Her clients come from a range of industries and include Macquarie Bank, Helloworld Travel, Dome Cafes and Aussie Homeloans. Julissa will speak on why personal branding is an important tool in becoming influential online, and how to use words and images for a high-impact online brand.
Alba Gomez is a personal brand expert, business consultant and personal and professional image consultant. Alba travels nationally and internationally for speaking and business consulting and has worked with clients from a variety of industries, including real estate, recruitment, medical, finance and banking, accountancy and law, call centres and retail. Alba will explain how to demonstrate a strategic personal brand in your everyday business dealings with people.
This event is being rescheduled
Apologies for any inconvenience
Penthouse, Level 11, 12 St Georges Terrace Perth
$42 + GST includes 1 hour presentation, networking, canapés and your first drink
Strictly pre-booked ticket holders only. Please note that a strict business dress code applies at the WA Club. Attendees may be refused entry and will not have their ticket refunded if they do not observe the dress code.