Presentation for CA Management Services’ BUSINESS KNOWLEDGE & SOFTWARE EXPO 14th March 2018
Expo for accountants and financial services in Perth, WA
Soapbox Session: 10 tips to attract more sales on LinkedIn
Why is LinkedIn so powerful?
10 tips to use this powerful tool to attract more sales on LinkedIn
- Create a strong brand first.
- LinkedIn is about individuals. Therefore you need strong personal brands online for your key people. Positioned bios, personal LinkedIn strategic plans.
- First impressions count… and they’re visual: Your LinkedIn photo
- Elements of a strong LinkedIn profile
- A tool to use in partnership with your existing business building activities – does not replace the face-to-face/phone chat!
- Content that works your brand: Authentic, consistent, targeted
- Content that gets engagement: WIIFM
- Develop a LinkedIn action list – a strategy to spend your time on LinkedIn purposefully!
- Building relationships – the main purpose of LinkedIn! Consider your contact list. Real & respectful communication.
- Understand LinkedIn etiquette