Branding, marketing, running a business and more from New Work’s director
A couple of my clients recently received direct LinkedIn messages from people they don’t know and haven’t connected with. While these were laughably bad, they skim pretty close to the reality of what many of us have experienced, both with people we don’t know, and some that we do.
Having coffee with a new friend today, we talked about the challenges of growing a consultancy business. She asked me, ‘How do you ensure your booking schedule is always full?’
With the rise of online job search platforms such as Glassdoor that include a review of the company by employees, businesses and leadership teams are challenged like never before.
My 100th article really snuck up on me, but then again I have been an avid user of LinkedIn since 2010! Here’s a snapshot of insights I’ve had into business and personal branding, digital marketing, networking and LinkedIn strategy, public speaking, setting up and running two businesses.
How often do we look at everything close up, versus stepping back to consider the bigger picture? For most people, big-picture thinking and well-planned goal-setting are rare.
I recently gave a presentation at a HLB Mann Judd breakfast entitled Networking for Professional People. I shared some of my own experiences and learning using networking for the last decade to grow two businesses from scratch, and how I developed a strategic plan around networking that I use with clients as well as for myself.
Networking for professional people. How a professional like you should network!
With all the media attention on the Royal Commission into the finance sector at the moment, financial advisers have their work cut out for them to build trust!
In recent years many accounting firms have developed strong online brands, including contemporary websites and a consistent social media presence. These businesses recognise that the world is now online, and new clients need a series of touch-points, including digital, before they have built the trust and familiarity to choose to work with them.
When small law firms are competing for attention and clients in a flooded marketplace, they often have to work hard to be noticed and quickly gain trust.