Branding, marketing, running a business and more from New Work’s director
When I’m working to clarify someone’s personal brand, I am digging for that golden nugget that makes them different and brings big value to the people they work with.
In a recent workshop with a client, we were discussing the need to introduce yourself or your idea in a way that speaks to your particular audience. Using ‘their speak’ is vital if you want your message to resonate and your goal for the exchange to be achieved.
Many corporate clients I work with want to bring more of who they are as an individual into their professional image or ‘personal brand’. This is a great idea, since people do business with people and showing who you are is your best bet at standing out and really connecting.