Branding, marketing, running a business and more from New Work’s director
I recently gave a presentation at a HLB Mann Judd breakfast entitled Networking for Professional People. I shared some of my own experiences and learning using networking for the last decade to grow two businesses from scratch, and how I developed a strategic plan around networking that I use with clients as well as for myself.
With all the media attention on the Royal Commission into the finance sector at the moment, financial advisers have their work cut out for them to build trust!
In recent years many accounting firms have developed strong online brands, including contemporary websites and a consistent social media presence. These businesses recognise that the world is now online, and new clients need a series of touch-points, including digital, before they have built the trust and familiarity to choose to work with them.
When small law firms are competing for attention and clients in a flooded marketplace, they often have to work hard to be noticed and quickly gain trust.
When I’m working to clarify someone’s personal brand, I am digging for that golden nugget that makes them different and brings big value to the people they work with.
In a recent workshop with a client, we were discussing the need to introduce yourself or your idea in a way that speaks to your particular audience. Using ‘their speak’ is vital if you want your message to resonate and your goal for the exchange to be achieved.