Photographer at party

On my business’ 5th birthday: A photo album

Digging up old records from the past 5 years has been a bit of fun! Looking back, I’m amazed at how many ideas I’ve tried, how much work I’ve actually done and how much I’ve learned.

Here’s a whirlwind tour of the last 5 years inside New Work Photography!

It all started with some wild experimenting in uni, after a major career change.

Girl standing on car

My first office was also our kitchen and living area in a tiny flat in Maylands. Check out my filing system!

files on shelf

Old office in apartment

The ‘girl in red’ featured in the New Work brand from the start. She gave it a glamorous, edgy feel. There have been several ‘red girl’ shoots since this first one on the beach, where a crowd gathered to watch the proceedings.

 Girl in red dress on beach

In the early years it was very much about glamour. Creating fashion-inspired photo shoots for women, mother & daughter pampering workshops and pop-up studios for red carpet events and nightclubs were my thing.

Fashion portrait ad

Mother and daughter image workshop

behind the scenes fashion event

women under studio lights

Later, this branched into fashion photography with catwalk work, catalogue shoots and editorial fashion shoots. 

fashion photography ad

caldi fashion shoot

Here’s my very first official profile photo. And here’s where I began to build a team.

photographer profile photo

team photo 3 women black and white shot

I dabbled in running a couple of art exhibitions for my fine art photographs. This is something I’ve put on the shelf but want to revisit very soon.

art exhibition with artist

Gradually New Work branched out into commercial and event photography, working across industries and with businesses of all sizes.

conference audience

photo shoot for artwork

It was a great experience to be involved in some business awards and even win a few awards! Also to be asked to mentor and speak at events helping young women starting out in their lives has been an honour.

Winner CEBA award

Mentor with students

Award winners Nifnex top 100

A huge source of inspiration and support along the way has been spending time with other people running new businesses. Here are some of the girls from my Mastermind team – something I highly recommend forming with your closest business friends!

ladies at lunch

Rounding up 2014, I’m now scaling back to focus on my passion: working with small business people on their personal branding through photographing, consulting, speaking and writing. I love spending time one-to-one with clients and seeing how they end up using their photos to build stunning personal brands online.

Consultant with client

Speaker with audience

photo shoot at Clancys

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