An Online Plan for building your profile

to attract opportunities in ‘virtual times’!

Our work landscape looks completely different now.

Faced with uncertainty in the future, having a clearly developed personal brand that is visible to the right people online has become crucial for those in business or building their career.

Highly professional people need an online strategy that amplifies their personal brands without appearing overly self-promotional or ‘salesy’.

Julissa takes you through NWC’s DECA model (Define, Elevate, Communicate, Attract) for personal branding, used globally with professional audiences and teams.

A quick and easy way to access some of personal brand author Julissa Shrewsbury’s key methods to clarify and communicate a strong personal brand NOW.

In this accessible 3-part online workshop, step through Defining, Elevating and Communicating your personal brand online, in order to Attract more of the right people and opportunities to help you achieve your professional goals this year.

This is an interactive and supportive online environment where you will workshop ideas and personal applications with other professional people, expertly guided by Julissa through every step. Your workshop series includes digital templates, workshop activity booklets and follow up tasks for you to complete at home.


  • 3 in-depth Scheduled Online Zoom Workshops of 90 mins each
  • Course materials and key frameworks to clearly develop your personal brand
  • Time to ask questions of your webinar presenter, NWC’s Director Julissa Shrewsbury, and to network with your peers


  • Discover why your personal brand is so important, and what’s holding you back
  • Get clear on your personal brand messaging including your positioning, value proposition and target audience
  • Find out how reframing your introductions online and in ‘virtual’ conversations makes all the difference to how people see you… and get yours right
  • Understand what your non-verbal clues on video and on the phone say about your personal brand
  • Elevate your visibility online by optimising your LinkedIn profile, and consider other online tactics (such as webinars, podcasts and personal websites)
  • Understand how to develop quality content (such as articles or video) online to develop your thought leadership and be seen for your ideas and expertise
  • Increase confidence in connecting with people online and understand up-to-date LinkedIn etiquette 
  • Create a system to keep up the momentum and consistently communicate your personal brand going forward

Valued at $2990 – Get the Course for AUD$247 + cc fee

Bookings limited

NEXT SERIES: Contact us for next dates

“As a small business start up, I’m really happy I chose to work with Julissa as it has been the best investment for my branding.

Her knowledge and experience with language, market positioning and visual imagery delivered in easy to implement activities helped me drill down to the essence of my business and how to present that to my market.

Thank you Julissa for your genuine interest, focused guidance and expertise. Working with you has elevated my belief in myself and my business.

I totally recommend Julissa and her services to anyone wanting to refine and define their business branding and messaging. Her professionalism, personal style, coaching and knowledge are above and beyond.”

Sonya - Sydney, Australia

Praise for Julissa’s work

“Julissa is one of the most knowledgeable experts in this area.”

– Richard Calautti, Marketing Manager, HLB Mann Judd –

“A talented communicator and creative thinker… bringing her head and heart to business, Julissa combines a warm nature with a methodical approach.”

– Nick Jerrat, Founder, IdeaBank –

“Now I know why every director and CEO I refer to you gives great feedback. You positively impact people’s lives personally and professionally.”

– Robert Gordon, Director, Board Accord –