“We map out the territory to bring awareness to the fact that a brand is not just a logo, and everyone is responsible for its communication and welfare.” Employee Influencers – people on your team who confidently and passionately represent the business – are the best brand ambassadors you can invest in.
Everyone seems to be using speaking as a tool to build a personal brand and grow their business or career… so you’ve decided to do it too. But WAIT! Check where you’re at against these 3 essential questions, before you grab the mic.
Companies, teams and individual professionals are currently scheduling in brand strategy and planning sessions for January and February, to ensure they can start the year with a strong, high-impact brand. Here’s the Checklist.
Empowering our diverse teams to grow their professional influence using Personal Power, Personal Brand and Professional Confidence.
For experienced executives moving towards board roles, there are some important personal brand challenges to address. In this week’s workshop for Carnaby’s Director Education Program, we started off with a discussion of these brand challenges.
I regularly talk about the importance of developing a ‘Team Brand’ for each unit within your organisation – each team’s developed sense of who they are and what they bring to internal and external stakeholders. So when do you need to focus on developing team identities with your people?
In a workshop with new leaders in transport and logistics across ANZ, we reflected on individual and collective strengths… and there were many. Yet, they also reported a reluctance to self-promote!
You’ve prepared your introduction for networking events… but does your listener care about what you’re saying? Learn how to articulate value.
Do you only have a bunch of selfies on Instagram to show for your team’s time attending a conference? Here are some things I’ve learned about how to make the most of attending conferences.
In my April webinar for FINSIA on ‘Network-building plans for finance professionals in the new normal’, I outlined the key problems I see professional advisors stumble on when it comes to their business and relationship development. Here’s the number 1 thing (and how to overcome it).