Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Seen as ‘Trouble’ or a ‘Vital Partner’? Shifting your in-house lawyer, auditor or consultant brand
You know you need a seat at the decision-making table, but first, you need to be seen differently. Here are 3 ‘shifts’ you can make, to move from a perception of you as ‘Trouble’ to you as a Vital Partner in the business.
Empowering Diverse Teams by Supporting their Professional Growth
Empowering our diverse teams to grow their professional influence using Personal Power, Personal Brand and Professional Confidence.
Developing Your Board Director Brand
For experienced executives moving towards board roles, there are some important personal brand challenges to address. In this week’s workshop for Carnaby’s Director Education Program, we started off with a discussion of these brand challenges.
Confidence in Self-Promotion
In a workshop with new leaders in transport and logistics across ANZ, we reflected on individual and collective strengths… and there were many. Yet, they also reported a reluctance to self-promote!
Communicating Value in your Introductions
You’ve prepared your introduction for networking events… but does your listener care about what you’re saying? Learn how to articulate value.
Do your staff see themselves as ‘professionals’?
Working with thousands of people in a range of industries has taught me that those who see themselves as professionals – no matter the sector or the role – tend to behave and perform as such.
Leading your Personal Brand from your Passions
For some business owners and senior executives, talking about themselves is difficult – they are used to talking about their business or their team. However, there are circumstances where you need to be able to talk about what you bring, and what defines you as a leader… and a useful first step can be to think about introducing yourself in terms of your passions.
Share Purposeful Content on LinkedIn to build your Thought Leadership
Many business owners and professionals understand the importance of developing authentic, regular content on LinkedIn to build a personal brand and be seen as a leading authority or thinker in their field. But most people struggle with developing engaging, valuable content quickly and easily.
NWC’s 4 Key Steps to Personal Brand Building: A quest for clarity
Ever wondered what’s involved in working with an advisor to build your personal brand? Here, I outline the 4 stages of personal brand building that I have developed over many years working with clients in business and professional spaces. Essentially – it’s a quest for CLARITY… because this leads to communicating with confidence and impact.