Growing a Brand in the Digital Age: International Perspectives
Saturday 23rd September, 2017
1. Some challenges of marketing a business or organisation in today’s world, and insights into how Australians are growing brands in the digital age
2. LinkedIn: facts about its use around the world – how it’s used, by whom, for what purpose
3. Observations on SID’s online presence and some possibilities for SID in using LinkedIn to increase awareness of the brand and grow membership
With thanks to Board Accord for the invitation to participate in SID’s ‘Advance’ weekend following the 2017 board review.