Julissa presenting to SID

Presentation for Singapore Institute of Directors

Julissa presenting to SID

Growing a Brand in the Digital Age: International Perspectives

Saturday 23rd September, 2017

Presentation outline:

1. Some challenges of marketing a business or organisation in today’s world, and insights into how Australians are growing brands in the digital age

2. LinkedIn: facts about its use around the world – how it’s used, by whom, for what purpose

3. Observations on SID’s online presence and some possibilities for SID in using LinkedIn to increase awareness of the brand and grow membership

4. Q&A

With thanks to Board Accord for the invitation to participate in SID’s ‘Advance’ weekend following the 2017 board review.