This month NWC’s Director Julissa Shrewsbury presented on personal brand and LinkedIn strategy for very different audiences. The Business Performance Program’s one-day training was a fantastic day with a cross-section of business owners and business development managers from a range of industries including engineering, business management consulting and higher education. Julissa’s presentation focused on her unique corporate personal brand development model, and demonstrated how this can be used to assess and develop brand messages both at the business and individual level. From there she outlined a strategic marketing plan for building business and personal brands and growing business using LinkedIn as a primary tool.
In contrast, her presentation for the University of Western Australia’s Economics and Commerce students represented a deviation from her usual audience! It was great fun teaching these young business people about the power of their personal brands on LinkedIn, with practical tips to shape their online presence to meet their professional goals.
Our photography work included assisting Altamet with the ALTA Conference in Perth again this year, as well as two store shoots for regular client Olive & Coco. Look out for new images from these clients online soon!