Julissa presents for Senior Women on the Terrace

Senior Women on the Terrace sundowner: Building your personal brand in business

Julissa presents for Senior Women on the Terrace

Senior Women on the Terrace sundowner at Western Power: Building your Personal Brand in Business, 22nd November 2018

In today’s market, it’s crucial to elevate the professional profiles of your people to meet the increased expectations of your clients and set your staff up as go-to experts in their field. New Work Consulting’s Director and personal branding strategist Julissa Shrewsbury specialises in building powerful PERSONAL brands and will show you how to build and maintain a stand-out professional image in the online space, that will draw people and opportunities to you and help you achieve your business and professional goals. Julissa works with companies to highlight their people as their real point of difference, and teaches them how to connect on a ‘human’ level online.

During this presentation, Julissa will discuss:

  • Her own professional journey and how personal branding helped her change careers and build two businesses from scratch

  • How your personal brand is shaped, in person and online – with or without your knowledge!

  • The power of planned positioning: Questions to help you define and differentiate your professional self, in order to be noticed for opportunities and achieve your goals

  • People-Brand alignment: How to ensure your staff are intrinsically motivated to represent the brand with professionalism and consistency

  • The challenge of ‘ownership’: Leading the way to empower rather than overly restricting how team members use their personal social media profiles

  • Setting the tone: the Leadership team’s personal brands online

“Julissa, really enjoyed the presentation last night – thanks for your valuable insights.” – audience member