The Business Performance Program

The Business Performance Program banner

Strengthen performance and communicate your value

In today’s market, companies of all sizes are experiencing many CHALLENGES:

  • Increased competition and a flooded market making it hard to stand out amid the online noise
  • Increased customer/stakeholder expectations
  • Decreased budget
  • Too busy to plan and implement major change
  • Team motivation and cohesion issues
  • Wasted $ on marketing without a clear strategic plan
  • The need to increase profits
  • Lack of clarity in communication, both internally and with external audiences
  • ‘Broken links’ in business process flow, leading to inefficiencies
  • The pressing need for more leads, new business or customer retention

Now more than ever, your business needs the integration of strong systems, focused team training, and a clear brand and marketing strategy that highlights your people as your real point of difference – creating differentiation in the market, internal cohesion and strong communications for optimum business performance.

A people-centred approach to business 

As consultants working with organisations at all levels – from core values, to how these are demonstrated in company culture, systems, processes, branding and communications – we know that at the heart of any business’ success is its people.

Through in-depth assessment, planning and training tools, we uncover the unique value of your people, align this with business systems and processes, and develop a strategy to enhance and communicate that value.

The plans we create for you will be specific to your needs, in your language, and intrinsically linked to your big picture vision and goals.

Working with us, your outcomes will be:

  • more clearly communicating your value to your target markets
  • building quality networks online
  • actionable, measureable, living plans for your business – measuring progress and supporting achievement of KPIs
  • improved team cohesion & communication and improved team member motivation & productivity through staff training and learning
  • business compliance to the customer, legal, regulatory, Standards
  • achieving consistency and improving customer satisfaction
  • identifying gaps in order to resolve them and improve business performance by managing risk, thereby improving efficiency and effectiveness
  • creating human connection with your target audiences and staying top of mind
  • laying the foundations for scalability and business growth


Business Development program model

The Business Development Program Model
© Potential Unlocked & New Work Consulting 2017

Our consulting model includes:

  • Flexibility in choosing content areas you want to focus on, or a comprehensive program to look at all areas of the business
  • Key documents including strategic plans, digital brand improvement & compliance
  • A combination of consulting, training and mentoring


Your consultants

Bringing together the knowledge, experience & passion of two experts from different, essential areas of business, these dynamic presenters have exceptional people skills and make content real and meaningful for their audiences.

Profile photo Christine Brown

Christine Brown

Christine is founder and managing director of Potential Unlocked, a market leader in the design of management systems that meet compliance and business requirements. She holds a Bachelor of Arts (double major in Political Science and Public Sector Management); RABQSA Lead Auditor, DiSC 5 Behaviours of a Cohesive Team accreditation; Everything DiSC accreditation, TAE 40110 Cert IV Training & Assessment & TAELLN 411.

Due to her extensive knowledge and experience, Christine is trusted by her clients for her patience, understanding and her ability to interpret compliance requirements in a straightforward, uncomplicated way. She regularly facilitates in-house and public workshops, sharing her knowledge of designing simple processes and systems, communicating effectively as an auditor, building and leading teams, and risk management. Christine’s clients range from small business and start-ups to large organisations and government departments. Covering a broad range of industries, her clients include Boral, BAE Aerospace, Geobrugg, Tenix, West Australian Police, and the Victorian Ambulance Service.

Christine writes articles on quality systems, auditing and reporting, and has put together a suite of templates to assist organisations with their management system design.

Profile photo Julissa

Julissa Shrewsbury

Julissa Shrewsbury is founder and managing director of New Work Consulting, a multi- award winning consultancy specialising in brand strategy and communication, professional image/LinkedIn training, and photography for business and personal brands. A LinkedIn Influencer and thought leader in personal branding for business, Julissa travels nationally for work and regularly writes and speaks on topics such as business and personal branding and using LinkedIn strategically. She has presented training for Central TAFE’s marketing students, The Western Australian Club, UWA’s Graduate Management Association and Leaker Partners’ Lawyer CPD program, among many others.

Julissa has consulted for businesses of all sizes, covering a broad range of industries such as law, accounting, finance, engineering and business advisories. Her clients include Aussie Homeloans,Helloworld Travel, Dome Cafes, WA Club, WA Leaders, and top executives from The 500 Club, Morgans and Macquarie.

Julissa holds a Bachelor of Education and a Bachelor of Arts (Writing, Photomedia & Creative Services). Before launching her business in 2009, she worked as a marketing coordinator and included marketing and business studies in her second degree.

Together with her team at NWC, Julissa delivers tailored brand strategies for business and personal brands as well as in-depth advice on using LinkedIn and other online platforms to build a presence online. Julissa’s work pivots around highlighting your people as your competitive point of difference.


“Christine has provided Datanet with invaluable assistance by working with myself and my staff advising, mentoring and working with us to make sure all our processes are up to date and clearly documented in a way that makes sense to us and add value to my business. This approach greatly assisted us when achieving ISO 9001 re-certification. I have found Christine to be professional, ethical, easy to work with and knowledgeable in all areas to do with quality systems, audits and continuous improvement.

- David TaaffeManaging Director, Datanet

“I have had the pleasure of working with Julissa on several client projects, where she was the key person driving a branding transformation. Julissa is a talented communicator and creative thinker, with a deep interest and care in the success of her clients. Her efforts to ensure clients actually follow through on agreed business outcomes is remarkable! Bringing her head and heart to business, she combines her warm and kind nature with a highly organised and methodical approach, ensuring outstanding results are achieved by her and those she manages. If you need to ensure your business gets noticed for all the right reasons, get in touch with Julissa. With her mentorship, she can help you to achieve the very best outcome for your business and brand.”

- Nick Jerrat, Managing Director, Publish My Web

“We selected Potential Unlocked to guide us though the ISO9001 certification process, after reading through the testimonials from her existing and previous client base. We found Christine to be an extremely efficient and experienced mentor. Her interpersonal skills and close interaction allowed us to draw on her in-depth knowledge and extensive experience to draw up our quality plan exactly in keeping with our business outlook – simple and manageable. She was always well prepared and understood our specific needs very quickly and guided us through the entire process with minimal fuss and well within the specified time frame. Consultations and services were professionally delivered and always practical. Her diligence and attention to detail simplified the entire process and we would have no hesitation in recommending Christine’s services.”

- Justin Mirto, Managing Director, Dual Valves

“I worked with Julissa on an in-depth LinkedIn strategy to meet our online marketing needs. Through this process, Julissa was able to create a detailed strategy targeting niche markets that are challenging to find through a simple search. Her thorough research and comprehensive plan, as well as advanced LinkedIn training has helped us to execute our marketing plan to support our business goals. I can recommend Julissa as a highly knowledgable professional in the LinkedIn and personal branding space.”

- Ian Brown, Director Ian Brown Group & EiR (INSEAD)

“Christine mentored staff members and the impression I received was that they were well mentored and supported all the way through. Christine is a very good communicator from the first meeting through to the conclusions and always came well prepared. The feedback reports were very clear and the turnaround time of the report was a few days only. I was impressed with Christine’s ability to understand the specific needs of our small company set-up. The achievement to finalise everything and achieve certification within our 2 months’ timeframe, was due to your knowledge and understanding of our needs in regards to the ISO 9001 requirements. Thank you very much.”

- Roland Bucher – BSc (Civil + Structural), MIEAust, General Manager Australia, Geobrugg Australia Pty Ltd

“Julissa is an excellent communicator and an expert in personal branding. This is a growing area of interest in the corporate sector and one that many companies and individuals are exploring. Julissa presents concepts and theories clearly and concisely and is able to draw on her broad personal and professional experience in her work. She is an expert in her field.”

- Loretta Tolnai, Consultant, The Maura Fay Group

Book a complimentary discovery session for your introduction to Christine and Julissa’s work. 

You can also book Christine and Julissa to speak at your next event.