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The future of branding: AMI Panel Discussion

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At the Australian Marketing Institute’s Perth conference, Marketing 2014 and Onwards: Consensus and Collaboration on Tuesday, a panel of marketing experts discussed ‘The future of branding in the digital age’. Here are some of the panellists and the strategies they identified as most successful in today’s marketing landscape. The message is about finding ways to build meaningful relationships online.

Ralph Bates, GM for Brand & Member, RAC

  • Clarity of your brand story for better word-of-mouth, driving sales
  • Responding to client needs and managing reputation
  • Have a framework – but be bold

Nicole Lennox Gray – Marketforce

  • Identified Vice Magazine as a great example of marketing success. This street mag found a way to bring news to young people with a variety of ways to opt in 

Prue Tehan – 303 Lowe

  • Identified Shoes of Prey as an online business making their customers feel special, through friendly language and a variety of contact points including email, text and tweet

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