WA Leaders attendees

WA Leaders Connect Lunch

WA Leaders attendees

The Executive Personal Brand

WA Leaders Member Connect Lunch, 28th July 2017

Presented by Julissa Shrewsbury, New Work Consulting 

In today’s market, it’s crucial to elevate the professional profiles of your people, to set your staff up as go-to experts in their field and connect with your clients on a real, ‘human’ level. A clear brand that highlights your people, and a purposeful online strategy, will help you stand out and stay top of mind with your clients.

Discussion questions

  • What have you identified as a need in your professional image (personal brand) or that of staff, OR in the business brand as a whole?
  • What’s working? What’s not?
  • What are your thoughts on / experience with LinkedIn?
  • What would you like to get out of LinkedIn? What stops you using it?

Informative session

  • What is ‘personal brand’ and why is it crucial in business today?
  • The Executive Personal Brand – current trends Julissa is seeing with clients
  • Models for thinking about personal branding for individuals and teams

Check out the top take-aways from this discussion