“Sending a clear, authentic message — internally and externally — about what the company really stands for will build trust.”
– ‘Transparency key to building trust in business’, in PwC’s 22nd CEO Survey 2019: Widening Gaps & a Positivity Lapse –
An organisation’s ‘Brand Culture’ is where Purpose and Strategy meet Culture and Brand. This intersection is at the centre of trust – it is a collection of clear messages about what the people behind the brand stand for.
As principal consultant and presenter, NWC’s managing director Julissa Shrewsbury works with a small professional team to deliver brand culture analysis, strategy, education and support to her clients, Australia-wide and internationally.
Julissa’s strategic approach to ‘Brand Culture’ in organisations is based on frameworks she has developed to understand and address how people engage with and express the company brand, and to develop cultures of confident personal brands that build trust.
NWC looks at how clear a company brand’s messages are to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation. Alongside looking at the company brand, integral to our approach is working to build confident, authentic personal brands of people – from leadership to new grads.