Brand Culture

Brand expression through your people

“TRUST DRIVES GROWTH… Now brands will need to operate at the intersection of culture, purpose and society.”

‘’Trust, the new brand equity’, Edelman Trust Barometer Special Report, June 2021 –

Our PURPOSE is to help people grow in confidence and contribution, through knowing their value.

We work with organisations on how their people connect with and communicate the company Brand, and how they build Cultures led by clear Brand messaging.

We know that strong Brand-Culture alignment creates internal professional confidence and external value and trust.

Brand Culture by NWC

Developing a strong ‘Brand Culture’ leads to:

  • HIGHER-PERFORMING TEAMS: Increased teamwork and motivation to achieve goals, solve problems and serve others, arising from increased confidence and belonging.
  • ATTRACTING & RETAINING TOP STAFF: People want to be part of a positive brand and culture they can clearly see.
  • NEW CLIENTS & BUSINESS GROWTH: Trust is built with a consistent, confidently-communicated, lived-out brand message.
  • REPUTATION-BUILDING & RISK-MITIGATION: A pro-active, positive, visible brand echoed in company culture.
  • A STRONGER CULTURE of purpose, commitment & confidence.

Do your INSIDES match your OUTSIDES? A practical approach to strengthen Culture and make it visible through your Brand

As principal consultant and presenter, NWC’s Managing Director Julissa Shrewsbury works with a close professional team to deliver Brand and Culture analysis, strategy, development, communication and education to clients Australia-wide and internationally.

Julissa has developed the Brand-Culture-Connection Framework to assist boards and leadership teams to assess and address how well the insides of the organisation match the outsides, in order to build trust and visibility. The framework measures how engaged and empowered team members are to lead the message of ‘Who we are’, ‘What we stand for’ and ‘The value we bring’.

Brand Culture Framework by NWC

How to start working with us

Request the Brand Culture Connection Checklist.

Complete our BRAND CULTURE CHECKLIST to start to gain insights into your organisation's level of connection between Brand, Culture, Strategy and more.

Julissa hosted a session for our FINSIA WA Regional Council and it was outstanding. Julissa did a lot of pre-work to ensure her engaging and interactive presentation hit the mark and was able to draw out many great insights and learnings for us to utilise, as we continue to improve our council. The greatest compliment is a referral and from the session, one of our attendees subsequently engaged Julissa to run a similar session with her direct team. Would recommend Julissa for your next team business strategy session.

Wayde Keyser

FINSIA WA Council Chair / State Director NAB

Work with us on your Brand Culture

Testimonial highlights

“Julissa delivered a multi-faceted program responsive to our needs over time, including working with us to set strategy and KPIs, and facilitating implementation through practical leadership sessions, team training, 1-1 coaching and availability as a month-by-month advisor to our team.

In particular, Julissa has worked closely with the audit team to set and achieve network-building and business acquisition goals, resulting in a double digit increase in revenue within the 12 month period. “

-Marius van der Merwe, Partner, Butler Settineri –

“Julissa was highly recommended by a mutual associate and I am so pleased that I acted on that advice. Julissa is extremely knowledgeable in her field and that shines throughout the process and experience. We engaged Julissa’s services for both business and personal brand strategy. Her approach is methodical, creative and she also invests a deep interest in her clients, which makes the experience very personal but at the same time makes you feel at ease.”

– Hailey McSharer, Business Manager at Fides Consulting –

“Really understanding what we’re good at as a team and having a defined communication plan were key. This clarified our focus and new business quickly started coming in!”

– Pauline Gazzard, Regional GM, Westpac –

“Now I know why every director and CEO I refer to you gives great feedback. You positively impact people’s lives personally and professionally.”

– Robert Gordon, Board Strategy Consultant –

“Julissa understood where we wanted to take out staff branding, and helped us achieve our vision. We recommend Julissa & NWC for precision personal branding.”

– GM of W.A. Real Estate Agency –

“Julissa is a talented communicator and creative thinker, with a deep interest in ensuring clients actually follow through on agreed business outcomes.”

– Director of US-based international brand agency –

Book a leadership discussion today.