Work with Julissa

“When people value themselves and their contribution, and can articulate this clearly, they STEP UP, CARE MORE, PERFORM BETTER and ACT LIKE LEADERS.”

– JULISSA SHREWSBURY, Director & Lead Facilitator, New Work Consulting –

Build internal professional confidence and external brand trust

Julissa Shrewsbury is Director of New Work Consulting, a specialist advisory working with organisations across Australia on how their people connect with and communicate the brand, in order to build internal professional confidence and external brand trust.

Julissa has developed the Brand Culture Connection Framework to assist boards and leadership teams to assess and address how well the insides of the organisation match the outsides, in order to build trust and visibility. The framework measures how engaged and empowered team members are to lead the message of ‘Who we are’, ‘What we stand for’ and ‘The value we bring’.

In her collaborative work with organisations, Julissa’s focus includes:

  • Uncovering the organisation’s wisdom through listening to internal stakeholders 
  • Developing strong clarity on Brand and Culture messaging in order to lead from the top
  • Taking a whole-organisation view and a close-to-Strategy approach
  • Strengthening team identities and personal brands to enable ‘buy-in’ with staff at every level of the organisation
  • Supporting strong communication about change

Inspire & equip your team members for leadership and business growth

Julissa believes that “When people value themselves and their contribution, and can articulate this clearly, they step up, care more and act like leaders.” 

Your team will gain clarity and confidence around the value they bring to their work, what they personally value about the work they do, and what they need to do differently to step up as a ‘leader’, personally and professionally, no matter what their role.

“In working with so many professionals, I’ve had the privilege of witnessing people’s professional confidence – as individuals and as teams – come to life.

As they dig deep to uncover the unique value they bring to others in their daily work, and develop clarity around the right ways to express that, they are visibly transformed. They sit or stand taller and a new light ignites in their eyes. They speak with more certainty and they emanate excitement. Sometimes they are moved to tears.

The process of connecting the Company Brand to Culture, and developing team and personal brand identities, is a powerful way to build confidence, motivation, belonging and trust, both internally with staff and externally with stakeholders and audiences.”

– Julissa

At NWC, our Purpose is to help people grow in confidence and contribution, through knowing their value.

Consider these questions:

  • How confident and clear are your people on who they are and what they bring to the business? Can they articulate this confidently with stakeholders?
  • How well do they identify with the organisation’s values, in order to be intrinsically-motivated brand ambassadors?
  • Do your people feel and act like ‘leaders’ at every level of the organisation? Or are you stuck on how to inspire them to ‘step up’?

No less important than the value you create is how you value yourself.”

– Michael Port, Book Yourself Solid

NWC delivers a consulting and workshops combining analysis, strategic planning and development. Please see our Brand Culture Consulting page for core practice areas.

We also offer limited one-to-one personal brand development packages for individual business leaders.

Julissa typically works with:

  • Clients in Perth, Sydney, Melbourne, Brisbane, Canberra, Adelaide and around Australia, as well as international – Europe, UK, USA, New Zealand, Singapore and more
  • Boards driving a culture of confident professionals building trust with clients
  • Leadership teams working on growing a business by highlighting the people within it
  • Business development teams needing online/offline strategies to build quality networks and opportunities
  • Whole teams needing assistance to represent themselves professionally, through in person and online communication
  • Leaders who need to communicate a clearly positioned ‘Leadership Brand’ in order to direct opportunities
  • People-driven businesses that need to reposition themselves and find their point of difference and value proposition

Outcomes Julissa achieves with her clients:

  • Meaningfully clarify and connect organisational Purpose, Vision, Values, Strategy and Brand
  • Inspire and equip staff and volunteers across regions to act as strong Brand Ambassadors that increase visibility for connection and growth
  • Achieve personal brand confidence and clarity to align with the right opportunities and attract the right people
  • Build a corporate culture of confident personal brands
  • Express your personality in business, draw people to you and connect with them on a real, ‘human’ level
  • Create definition and difference, separating your work from the competition
  • Elevate your business profile and highlight your team’s skill set and value to meet the increased expectations of today’s market
  • Understand how to build a personal brand online that gets noticed, impresses and gets the client
  • Demonstrate to staff how building their own team and personal brands helps them achieve their KPIs
  • Align company, team and personal vision and values for mutual benefit

Some of the organisations Julissa has worked with include:

INSEAD Alumni Association
Singapore Institute of Directors
Australian Institute of Company Directors
Australian Institute of Management WA
The Tax Institute
Chartered Accountants ANZ
CPA Australia
Association of Financial Advisers
HLB Mann Judd
Butler Settineri
Bank of Queensland Group (BOQ, ME Bank, Virgin Money)
Independence Group (IGO)
Pritchard Francis
StatePlus (FirstState Super)
Institute of Internal Auditors
Law CPD programs
WA Farmers
Curtin University (Accelerate & Ignition programs)
RAC’s Betterlabs
Perth Angels Investors

Writing, speaking & teaching

Julissa is an Australia-wide thought leader in personal branding for professional services and regularly writes and speaks on topics such as personal branding for professional people and how to use LinkedIn and networking in strategic and targeted ways to build real business relationships.

Julissa is a university-qualified educator with 20+ years’ experience teaching people of varying ages and backgrounds. She uses education psychology and inclusive education programming to create and deliver exceptional learning and development experiences.

Her 10+ years running her own start-ups and working with hundreds of businesses ensures all her strategy and training sessions are practical and implementable.

Julissa has published two non-fiction books and contributed to two anthologies of fiction and non-fiction. Her work ranges from business topics to community histories.

The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and inherited culture in her personal creative projects.


“Now I know why every director and CEO I refer to you gives great feedback. You positively impact people’s lives personally and professionally.”

– Robert Gordon, Director, Board Accord –

“Incredibly insightful… exactly what we aimed to achieve. Thank you for sharing your experience and knowledge!”

– Matthew, UWA Economics & Commerce program committee member –

“Thank you very much for your stellar work and tactful education. I’ve really enjoyed this whole process and learnt a great deal.”

– Director, Australian Intelligences Services Group –

In the media

Julissa is a go-to in personal brand thought leadership in Australia. Her articles and commentary have been published in various print and online media, including The Australian Financial Review’s BOSS Magazine, AIM WA’s Leader magazine and the Law Institute Journal and she has been interviewed on radio programs and online podcasts.