Work with Julissa

Work with Julissa

“In the end it is customer engagement, culture, and how these factors are communicated, that will build integrity, trust and brand value.”

– AICD–KPMG SURVEY – AUSTRALIAN GOVERNANCE SUMMIT 2019, ‘Creating value and balancing stakeholder needs: The board’s role’, p.15 –

From NWC’s managing director,
Julissa Shrewsbury

“Your REAL point of difference is your people.

In my consulting to business owners, executives and leadership teams on building their business and personal brands, I see lots of outstanding organisations doing great things – because of the strengths, abilities and passions of their people. More than ever, I firmly believe that for professional services, your real point of difference is in the unique combination of the people working with you.

That is why, in creating a brand communication strategy for our clients, my main concern is always in drawing out and highlighting the people behind the brand. This is strengthened by working on a culture of confident personal brands that reflect the organisation and empower staff to present their best selves, winning the trust of customers and other stakeholders.”

Consider whether your organisation clearly communicates:

  • who your leadership team and wider staff are as people
  • what these individuals bring to their work in terms of value and in terms of passion
  • what it is about your people that makes you better than the competition
  • consistency in how your brand is expressed – through your people and in official/unofficial communications, both in person and online

“Our Mission is to show companies in professional services how their people are their real point of difference, and how to highlight that in a way that gets attention, stays top of mind, and connects potential clients with their brand in a real, human way.”

People do business with people… and now more than ever we need to stand out from the flooded online marketplace by connecting with our target audience on a real, ‘human’ level. Personal branding means considering values, company culture, personality and expertise to show WHO YOU ARE in business and make people want to work with YOU, not the competitor next door.

NWC’s Personal Branding Process:

“My passion is drawing out and highlighting the strengths people bring to their work, and teaching them how to communicate that in powerful ways. I bring my personal experience using the Personal Branding Process to change careers and build two businesses from scratch, along with helping hundreds of clients achieve their goals this way.

I’m confident that my creative vision, strategic approach and the personal way I work with my clients set me apart from other strategists and educators, while my carefully chosen team provide support that is value-aligned and on-brand. This is also what my clients say. I know that your work with us will be a personal and rewarding experience that will benefit your business or professional goals.”

– Julissa Shrewsbury, Director, New Work Consulting –

Julissa typically works with:

  • Clients in Perth, Sydney, Melbourne, Brisbane, Canberra and around Australia, as well as international – Europe, UK, USA, New Zealand, Singapore and more
  • Boards driving a culture of confident professionals building trust with clients
  • Leadership teams working on growing a business by highlighting the people within it
  • Business development teams needing online/offline strategies to build quality networks and opportunities
  • Whole teams needing assistance to represent themselves professionally, through in person and online communication
  • Professionals who need to raise their profile to become known as an expert in their field
  • People-driven businesses that need to reposition themselves and find their point of difference and value proposition

Outcomes Julissa achieves with her clients:

  • Achieve personal brand confidence and clarity to align with the right opportunities and attract the right people
  • Build a corporate culture of confident personal brands
  • Express your personality in business, draw people to you and connect with them on a real, ‘human’ level
  • Create definition and difference, separating you from the competition
  • Elevate your business profile and highlight core team’s skill set and value to meet the increased expectations of today’s market
  • Understand how to build a personal brand online that gets noticed, impresses and gets the client
  • Demonstrate to staff how building their own personal brands helps them achieve their KPIs
  • Align company and personal brand values for mutual benefit

Some of the organisations Julissa has worked with include:

Singapore Institute of Directors
Australian Institute of Company Directors
Australian Institute of Management WA
Association of Financial Advisers
HLB Mann Judd
Butler Settineri
Subsea Energy Australia
Independence Group (IGO)
Institute of Internal Auditors
Law CPD programs

Writing & speaking

Author, speaker, LinkedIn Influencer and Australia-wide thought leader in personal branding for business, Julissa regularly writes and speaks on topics such as personal branding for professional people, how to make an impact online, and how to use LinkedIn and networking in strategic and targeted ways to build real business relationships.

Julissa has published two non-fiction books and contributed to two anthologies of fiction and non-fiction. Her work ranges from business topics to community histories.

The first of her family to be born in Australia, Julissa is a proud Argentinian-Australian and explores the subjects of migration and inherited culture in her personal creative projects.


“Now I know why every director and CEO I refer to you gives great feedback. You positively impact people’s lives personally and professionally.”

– Robert Gordon, Director, Board Accord –

“Incredibly insightful… exactly what we aimed to achieve. Thank you for sharing your experience and knowledge!”

– Matthew, UWA Economics & Commerce program committee member –

“Thank you very much for your stellar work and tactful education. I’ve really enjoyed this whole process and learnt a great deal.”

– Director, Australian Intelligences Services Group –

In the media

Julissa is a go-to in personal brand thought leadership in Australia. Her articles and commentary have been published in various print and online media, including The Australian Financial Review’s BOSS Magazine, AIM WA’s Leader magazine and the Law Institute Journal and she has been interviewed on radio programs and online podcasts.