From NWC’s managing director,
“Your REAL point of difference is your people.
In my consulting to business owners, executives and leadership teams on building their business and personal brands, I see lots of outstanding organisations doing great things – because of the strengths, abilities and passions of their people. More than ever, I firmly believe that for professional services, your real point of difference is in the unique combination of the people working with you.
That is why, in creating a brand communication strategy for our clients, my main concern is always in drawing out and highlighting the people behind the brand. This is strengthened by working on a culture of confident personal brands that reflect the organisation and empower staff to present their best selves, winning the trust of customers and other stakeholders.”