Building internal professional confidence and external brand trust
Julissa Shrewsbury is Director of New Work Consulting, a specialist advisory working with organisations on how their people represent themselves and the company brand, both online and in-person. NWC’s focus is building internal professional confidence and external brand trust.
NWC looks at the Brand/Culture connection: how clear a company brand’s messages are to internal and external audiences, and how well the brand is expressed through its people, at every level of the organisation. In creating cultures of confident personal brands, Julissa’s method involves drawing out people’s key strengths and helping them communicate the value they bring to stakeholders, leading to stronger positioning, connection and visibility to reach individual and company KPIs.
As well as providing analysis and strategic direction to board and leadership teams, popular staff development workshop topics include Company Brand Culture, Team & Personal Branding, Leadership Brand & Confidence, Business Development for Professional Services, LinkedIn and Networking Strategy, and Marketing Team Training. Julissa has worked with businesses of all sizes, covering a broad range of industries such as accounting, finance & banking, law, engineering, resources and IT.