Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
What accountants really want, and what growing an advisory really looks like
‘We want to grow’ / ‘We want to do more business advisory work’. But unpacking what growth really looks like in terms of changes in the business and in terms of day-to-day activity… and whether this actually aligns with what the accountants really want, can be another thing altogether.
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Gauging your staff’s social media awareness
Boards and leadership now recognise that culture is expressed and shaped online as well as in the workplace. In a previous Director Download for AICD, I spoke about the problem of culture being intangible but at the same time easily VISIBLE, online and offline.
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Get over your fear of self-promotion or be invisible!
When talking to people about their personal brands, I hear the concern, ‘But I don’t want to sound too self-promotional!’ pretty much on a weekly basis. If you’re a professional consultant or advisor, it’s absolutely necessary to communicate your personal brand.
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Communicating the ‘whole’ professional: Why this matters for individuals and teams
In my work with individuals and teams, I have come across lots of proof that people want to build brands that feel authentic and reflective of them as a ‘whole person’.
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The magic of connection – what’s your view?
I want to explore how making time for more frequent and meaningful CONNECTION with people, with my world, and with myself, can open up new possibilities and a more satisfying way of living.
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Extend your LinkedIn article’s reach – what to write in your SHORT POST
Getting content engagement and personal brand visibility among the right people: Share your articles with well-thought-out short intro posts.
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How to write a quality article for LinkedIn when you just don’t have the time
This week I was working with one of my client’s marketing team to create their communications strategy for 2019. We discussed the importance of quality professional articles from members of staff, using LinkedIn as the primary platform. The question was posed, ‘What process can I use to help a busy director to create quality content for an article?’
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How well will your people represent your brand in 2019?
There is evidence everywhere of companies that have not given adequate thought or resources to how powerfully and consistently their people represent the company brand.
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There are humans behind the screens: Online Personal Branding for Business Success
The steps I covered in this presentation to Association of Financial Advisers, on how to develop personal brand confidence and trust by creating a standout professional image online
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