A common concern when taking on professional development programs within an organisation is how much impact it will really make: therefore the ROI on time and money. This is what you should be looking for.
Why is developing your Founder, CEO or Product Leader personal brand important for business growth?
How do you develop and lead the business brand, expressed powerfully through your team?
How do you develop an influential network to help achieve your business growth goals?
Many of us are growing weary of video calls and webinars… but some have mastered the art and are finding the benefits include more purposeful conversations, saved time and money and the opportunity to reach more people in one day.
Communicating your personal brand is about achieving set goals. After clarifying your brand messaging, you need to get it out there – clearly and consistently – and keep layering your communications to build impact over time. You need to actually do the things that are on your personal brand outreach plan for it to work!
This week I attended a webinar run by the Australasian Legal Practice Managers Association with guest speaker Megan Motto, CEO at The Governance Institute of Australia. There were some great points pertinent to my law industry clients and contacts!
You may worry that asking others for advice or information in professional contexts reveals your ignorance, fearing that others will be put off because you need help. However, if you master the art of asking with intention, it does quite the opposite.
Leaders have specific requirements when it comes to positioning their personal brands. Whether you are an established or emerging leader, your personal brand will be strengthened by an approach that is specific to your current and future leadership goals.
Sometimes you know you will be making a change in your career, and the plan is to launch the ‘new you’… but there may be some wait time before you can make your announcements. So what can you do behind-the-scenes to get your brand ready while you wait?