Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Personal brand communication: What my clients are doing in crisis
Whether they are business owners, CEOs, board members, consultants or executives, the clients with whom I’m working on personal brand positioning and communication right now are doing things differently.
How are you coping with the (identity) crisis?
Who is that woman in her active wear? She seems to have a Monday-Sunday gym clothing combo on rotation. She misses the sound of her high heels on the city pavement.
Online Personal Brand Tips for Crisis Mode: Beware confusion and emotion
In this series on ‘Online Personal Brand Tips for Crisis Mode’, I share some observations and the lessons we can take from them, when it comes to your personal brand (what you are presenting about yourself) online.
In this first article of the series, I’m sharing some observations and tips about the dangers of unchecked confusion and emotion online.
Video Update – My Number 1 Personal Brand Tip for Coronavirus times
Simple, Clean & Supportive. What this means for your personal brand… and why this is my NUMBER ONE TIP. Watch the video here.
Video Update – 3 things to do differently in business right now
It’s certainly not business as usual at the moment.
Sitting in my home office in my alternative to corporate wear, I reflected on 3 things we should be doing differently in business right now.
Who will shine right now? Responding as a business and as a human being
I am impressed with so many businesses in their response to COVID-19 to keep things moving and to support clients and customers in their health. From major training and membership organisations rolling out in-depth health and safety programs and online alternatives, to small businesses being creative, flexible… and spreading hope.
A Culture of Trust: Are we missing the simple truth?
Building or re-building policy, culture and brands that are trustworthy has become as important to business survival as innovation and the adoption of technology in this new age. But when it comes to trust, does it have to be so complicated?
Clarity is Key: The power of “2020 Vision”! Part 2
From Brendon Burchard to Vishen Lakhiani, I love hearing highly successful business speakers talk about what motivates them to achieve more than the average person. As far as I know, there aren’t too many exceptions to the rule ‘Get clear on what you want to achieve, and work out a plan to get there.’
Clarity is Key: The power of “2020 Vision”!
These moments of clarity have been game-changers in my business. And while sometimes inspiration strikes out of the blue, the turning points came from deliberate actions I decided to take.