Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
How do I develop a ‘leadership brand’ for myself?
Leaders have specific requirements when it comes to positioning their personal brands. Whether you are an established or emerging leader, your personal brand will be strengthened by an approach that is specific to your current and future leadership goals.
Countdown to launch: Planning behind the scenes for your personal brand
Sometimes you know you will be making a change in your career, and the plan is to launch the ‘new you’… but there may be some wait time before you can make your announcements. So what can you do behind-the-scenes to get your brand ready while you wait?
Building personal brand confidence when returning to work after a break
Often, people who are stepping back into a professional space struggle with a drop in confidence, usually around feeling they are ‘out of the loop’ or that they may have missed opportunities. Here are some confidence-boosters.
The importance of a workshop to kick off team culture change
When you need to see a meaningful and lasting change in team culture, starting with a workshop that aims to inform, inspire and engage all staff can be a powerful place to start. Here’s why.
Networking that works for Introverts
It is a myth that just because some people are ‘born networkers’, others are doomed to fail at networking. In my work with hundreds of people, all of whom are individuals with different strengths, challenges, tastes and fears… I have seen that building quality relationships to benefit your business or career is important to and attainable for everyone!
The Entrepreneur’s Personal Brand: 5 things I’ve noticed start-up founders need to work on to inspire confidence from investors
Walking around display stalls, hearing pitches on stage and speaking one-on-one with entrepreneurs, I couldn’t help view it all through my ‘personal branding lens’… and this is where I made some interesting observations.
Is your content ‘Pretend Personal’?
I know I’m not alone in thinking that over-excited language and punctuation, often repeating the same tired words and phrases, has lost any impact it ever had on online audiences. Are you guilty of ‘pretend personal’ content marketing?
Why I always take notes at coffee meetings
If you aren’t taking notes in your coffee meetings, you may be missing some big opportunities to connect the dots, make some key observations, build trust and win new business.
Opening with a good quality starter question
When meeting a new contact over coffee, I dislike the question, ‘Tell me about your work.’ If you want to open a great conversation with a new contact, there are better ways to ask about their work.