Leaders have specific requirements when it comes to positioning their personal brands. Whether you are an established or emerging leader, your personal brand will be strengthened by an approach that is specific to your current and future leadership goals.
Sometimes you know you will be making a change in your career, and the plan is to launch the ‘new you’… but there may be some wait time before you can make your announcements. So what can you do behind-the-scenes to get your brand ready while you wait?
Often, people who are stepping back into a professional space struggle with a drop in confidence, usually around feeling they are ‘out of the loop’ or that they may have missed opportunities. Here are some confidence-boosters.
It is a myth that just because some people are ‘born networkers’, others are doomed to fail at networking. In my work with hundreds of people, all of whom are individuals with different strengths, challenges, tastes and fears… I have seen that building quality relationships to benefit your business or career is important to and attainable for everyone!
Walking around display stalls, hearing pitches on stage and speaking one-on-one with entrepreneurs, I couldn’t help view it all through my ‘personal branding lens’… and this is where I made some interesting observations.
I know I’m not alone in thinking that over-excited language and punctuation, often repeating the same tired words and phrases, has lost any impact it ever had on online audiences. Are you guilty of ‘pretend personal’ content marketing?