Insights | Personal Brand Blog | Julissa Shrewsbury

Answer 3 questions to represent your personal brand with style on LinkedIn

by julissa | Sep 5, 2019 | LinkedIn, Personal Brand

If you can answer those three questions, you will know what is and isn’t appropriate or effective in your communications on LinkedIn, and you will represent your personal brand with elegance and style.

What accountants really want, and what growing an advisory really looks like

by julissa | Aug 24, 2019 | Business planning, Running a Business

‘We want to grow’ / ‘We want to do more business advisory work’. But unpacking what growth really looks like in terms of changes in the business and in terms of day-to-day activity… and whether this actually aligns with what the accountants really want, can be another thing altogether.

Gauging your staff’s social media awareness

by julissa | Aug 13, 2019 | Brand Expression, Corporate culture

Boards and leadership now recognise that culture is expressed and shaped online as well as in the workplace. In a previous Director Download for AICD, I spoke about the problem of culture being intangible but at the same time easily VISIBLE, online and offline.

Get over your fear of self-promotion or be invisible!

by julissa | Aug 10, 2019 | Marketing Tips, Personal Brand

When talking to people about their personal brands, I hear the concern, ‘But I don’t want to sound too self-promotional!’ pretty much on a weekly basis. If you’re a professional consultant or advisor, it’s absolutely necessary to communicate your personal brand.

Expanding your range of influence to get results

by julissa | Jul 28, 2019 | Personal Brand

Power differences exist between people and within different situations. This can create very real challenges and roadblocks to achieving your goals – which to me, highlights the importance of improving your chances by working on your personal power.

Communicating the ‘whole’ professional: Why this matters for individuals and teams

by julissa | Jun 24, 2019 | Brand Expression, Corporate culture, Personal Brand

In my work with individuals and teams, I have come across lots of proof that people want to build brands that feel authentic and reflective of them as a ‘whole person’.

Bland CV… or Positioned Personal Brand?

by julissa | May 26, 2019 | LinkedIn, Personal Brand

Most people’s LinkedIn profiles are little more than a list of jobs they’ve had, or simply a copy of a general CV. But this tells the reader little about you as a professional individual.

The magic of connection – what’s your view?

by julissa | Feb 27, 2019 | Corporate culture, Running a Business

I want to explore how making time for more frequent and meaningful CONNECTION with people, with my world, and with myself, can open up new possibilities and a more satisfying way of living.