Personal branding prices vary greatly – and so do the areas of specialisation and the level of expertise! You might be paying anywhere from $300 to $10,000, depending on the provider and the inclusions.
Some personal branding providers focus on media engagement, others on personal grooming and styling, others on public speaking and presentation skills. These are all aspects of personal branding but they do not address personal branding at its core.
If your personal brand provider does not have a proven system for addressing the foundations of a strong personal brand – your key messages explaining why you are different and the value you bring through your work – and providing you with a personalised, strategic plan for communicating that to achieve specific goals – you are probably just skimming the surface. If you do not first spend time clarifying your brand goals and messaging, just as you would in a business, your results will be far less effective.
For the reasons above, there are very few personal branding providers we would recommend. The ones we like have a long track record of success and a specific method (though different from ours) for going deep to find out who you are. If you don’t like our business-like approach, we may be able to recommend others who do it differently but very well.
If you choose to work with someone who addresses just one aspect, such as presenting skills or what to wear, you will get some useful help that may make a big difference to your confidence. If you want a more strategic, all-encompassing approach to communicating your personal brand, then we might be a great choice for you.
Historically, our one-to-one packages have started at a mid-to-high price point. This is because all the one-to-one work is with our Director, Julissa Shrewsbury, who also works on large projects with organisations along with delivering multiple speaking engagements. With the limited bookings available for one-to-one clients, Julissa chooses to work in a personal, in-depth and tailored way. Julissa is a personal brand author and speaker with many years’ experience working with hundreds of clients across industries and career levels. She has been sought after by the likes of the Australian Financial Review for her opinion on personal branding for professional people and companies.
Having said that, because of the current global environment during/post-COVID-19, Julissa has greatly reduced her one-to-one package pricing for as long as she can, to make this work more accessible right now. You can expect to pay around AUD$1490-2490 + GST for a package of 1 to 3 sessions with Julissa, delivered in-person or via Zoom, ending up with clarity on your personal brand and deliverables such as a Personal Brand Profile, a LinkedIn Refresh and positioned bio, or a full Personal Brand Networking and Communications Plan.
All of Julissa’s one-to-one work is personally tailored with specific strategies to suit your particular goals and target audience. There is ‘homework’ for you to complete and extra support provided around the sessions.
You can find out more about what is included in the packages at the Developing Brand You page.
Finally, a warning about pricing of personal brand services – if you are serious about your personal brand goals, do not choose a provider who is charging less than $1000 for a tailored service working one-to-one with you. They are likely lacking any real expertise in this space and may provide flawed advice because they don’t really understand the landscape. Just because they use words like ‘leadership branding’ doesn’t necessarily mean they know what leaders require in the contexts they work in!
At best, a low price will get you a ‘Band-Aid fix’ rather than an in-depth solution. A quality service costs more than this because it is tailored, strategic and in-depth, hopefully working with an expert who has a huge amount of valuable knowledge and insights to share. If you are on a really tight budget, consider purchasing a reputable online course or book and starting with some DIY work until you can consult an expert, rather than waste your money on a cheap consultant and then have to ‘re-do’ the work later (many new enquiries come to us with this story, which is sad to see).