What is Brand Culture?
At NWC, we define Brand Culture as ‘Brand expression through your people’. To build trust, the intersection of company brand and company culture requires a clear strategy at board and leadership level, and engagement from your whole team to understand and address how they see, communicate and express the brand in their daily work and online/offline communication with customers and audiences. Connect with and align your Brand and Culture to build a trust-inspiring foundation for organisational strategy, change and growth.
What is a Personal Brand? How does this differ from a Leadership Brand or a Board Director Brand?
Personal branding means getting clear on positioning – how you want to be seen – and developing messages and platforms to do that. It’s about understanding how you influence other people’s opinions of you, in person and online, and then implementing tools to amplify your value in their eyes, in ways that feel authentic to you and resonate with your audience. To build your Leadership Identity with purpose and impact, you must understand the special requirements of a Leadership Brand that go beyond the basics. A Board Director Brand differs again, and must carefully consider the context and audience of the non-executive director landscape.
What are the benefits of working on Team Identities and Personal Branding with teams?
Choosing to work with team members on developing their team and personal brands can create an empowering cultural shift towards value-driven, confident professionals who understand how to communicate about their work in a way that builds trust. Personal and team branding support team belonging, diversity and personal leadership development, and give all staff a personal reason to improve the way they communicate about the company they represent.
What are the best Networking and Business Development activities for Professional Services?
In the next normal, professional advisors and business owners need robust plans for moving their relationships forward using both online and offline strategies. This requires going beyond salesy, spammy, out-of-date techniques that risk breaking down trust.
The way we communicate with others in business conversations and online – the words we use, our body language, and our tone – influences the extent to which people hear and engage with what we have to say. Planning for confident, purposeful conversations and impactful online content are two important factors in building relationships and business.
How does your Personal Brand support business and career development?
As you grow in clarity and confidence in communicating your professional identity, in person and online, people understand who you are and what you bring to your work, and this builds trust. They will want to work with you, and turn to you as their go-to trusted advisor.
In addition, a personal brand communication plan will increase your visibility and help you be seen by the right people in the right way.