Thought leaders in personal brand strategy for professional services in Australia.

Saying about illuminating who you are

In an online, high-tech world, people still do business with people.

At New Work Consulting, we amplify your people as your point of difference.

We work with professional service businesses and industry organisations in Perth, Sydney, Melbourne and beyond Australia, delivering strategy consulting, workshops and keynote presentations to strengthen business brands by highlighting the people within them and teaching teams how to align with and represent their company for mutual benefit.

We work with your leadership and wider team in the areas of personal branding, company-people brand alignment, LinkedIn and networking strategy and business and personal brand communication skills.

We have worked in a variety of industries including business consulting, accounting, finance, law, engineering, mining and resources and we are go-to commentators for the media within the field of corporate personal branding in Australia.

To be successful, you need to be noticed.

We also work with individual professionals, typically at executive or consultant levels, to build powerful personal brands – helping you build and maintain a stand-out professional image in the online space that will draw people and opportunities to you and help you achieve your business and professional goals.

Through in-depth personal brand profiling and online/offline networking and communication strategy, we help you position yourself in an authentic and elevated way that truly communicates the value you bring to your work.

We are NEW WORK Consulting because we believe in delivering thinking at the forefront of business today – we are true thought leaders in our field.

Personal branding for businesses

Personal branding for individuals

Personal brand presentations

Personal brand book

Julissa name plate

“Julissa Shrewsbury, a corporate personal brand specialist and director of New Work Consulting, points to a rise in the number of companies looking to develop the personal brands of staff… Staff can be helped to develop a personal brand in the context of the organisation’s values and purpose.”


– Sally Patten, Patrick Durkin and Jane Lindhe in


May 2018, Volume 19