Develop your people’s Brand CLARITY
We work with organisations on how their PEOPLE connect with and communicate the company BRAND,
and how they develop team and personal brand identities…
…to build CULTURES with internal confidence and external VALUE.
SIGNATURE LEADERSHIP BRAND PROGRAM
NWC’s Leadership Branding Program for organisations with wide-reaching teams across Australia and beyond. We help build cultures of professional confidence and brand trust through strong leadership presence, internally and externally, to enable business growth.
YOUR PERSONAL BRAND for leaders
One-to-one work with experienced leaders, senior executives and board directors in Sydney, Melbourne, Brisbane and Perth, to build clear personal brand positioning and enhance strategy and skills in online/offline networking and communication, suited to their sophisticated audiences.
TEAM BRAND CONFIDENCE
We assess your level of Team Brand Confidence and help develop Clarity, Connection and Communication of ‘WHO we are, WHAT we do and WHY it matters’, through a structured approach for mission-critical teams.
SPEAKING & WORKSHOPS
NWC’s Director is a leading Australian speaker in Personal Brand Strategy for leaders, board directors and professional people. Sharing up-to-date, best-practice frameworks on engaging people in brand and culture, Julissa speaks for professional associations and runs business workshops.
On the CFO Access Podcast 2026: Julissa Shrewsbury speaks with show host Jeff Robson about how AI is reshaping professional confidence, leadership and trust. They discuss insights from Julissa’s 2025/6 study of senior leaders across Australia on how they are thinking about commercial relevance, brand value and confident cultures in the age of AI. They also discuss what it means for CFOs and trusted advisors.
FEATURED POSTS
Your people need clarity? Sharpen your leadership lens
When clearly defined and well-articulated, your leadership lens becomes a powerful tool for building trust, aligning culture and driving change… yet many leaders haven’t shaped their lens.
How Mature Is Your Leadership Brand? Most Organisations Don’t Know.
Picture forty leaders across a business, each improvising their own version of leadership presence and positioning. Here’s why that gap compounds, and the six questions that reveal exactly where it sits.
Developing Leadership Brands: When One Leader’s Clarity Becomes a Business Case
A General Manager does deeply personal work on his own leadership identity. Six months later, Growth, Legal, People & Culture and Corporate Affairs are doing versions of the same work. Here’s why that’s not a coincidence.
How I’m Using AI to Amplify the Value I Deliver to Clients
What’s changed for me, with AI, is how much more of my hard-won expertise, unique thinking and approach I can now bring to each client relationship – it amplifies what was already there. Here’s what that has looked like over the past year.