through your people.

Thought Leaders in Company Brand Culture

& Personal Brand Strategy.

Supporting professional services across Australia & globally.

Build TRUST to build business.

We help you strengthen brand trust by highlighting the people behind your brand, and empowering them to communicate value with confidence.


We work one-to-one with experienced leaders, executives and advisors to enhance strategy and skills in online/offline networking, personal brand positioning and communication suited to their sophisticated audiences.


Analysis, strategic planning and training in how your people represent themselves and the company brand, in person and online. We help build cultures of professional confidence and brand trust to enable business growth.


The Powerful Personal Brand: Amplify your profile, communicate your value and own your space is the comprehensive how-to book applying business strategy to personal branding for professionals and business leaders.


NWC’s director Julissa Shrewsbury is a leading speaker in personal branding, LinkedIn and networking strategy for professional people. She speaks for businesses and associations Australia-wide and beyond.

What is Brand Culture?

At NWC, we define Brand Culture as ‘Brand expression through your people’. To build trust, the intersection of company brand and company culture requires a clear strategy at board and leadership level, and engagement from your whole team to understand and address how they see, communicate and express the brand in their daily work and online/offline communication with customers and audiences.

What is a personal brand?

Personal branding means getting clear on positioning – how you want to be seen – and developing messages and platforms to do that. It’s about understanding how you influence other people’s opinions of you, in person and online, and then implementing tools to amplify your value in their eyes, in ways that feel authentic to you and resonate with your audience.

What are the benefits of working on team personal branding?

Choosing to work with team members on developing their personal brands can create an empowering cultural shift towards value-driven, confident professionals who understand how to communicate about their work in a way that builds trust. Personal branding supports personal and team leadership development and gives all staff a personal reason to improve the way they communicate about the company they represent.

What are the best networking and business development activities for professional services?

In the next normal, professional advisors and business owners need robust plans for moving their relationships forward using both online and offline strategies. This requires going beyond salesy, spammy, out-of-date techniques that risk breaking down trust.

The way we communicate with others in business conversations and online – the words we use, our body language, and our tone – influences the extent to which people hear and engage with what we have to say. Planning for confident, purposeful conversations and impactful online content are two important factors in building relationships and business.

How does your personal brand support business and career development?

As you grow in clarity and confidence in communicating your professional identity, in person and online, people understand who you are and what you bring to your work, and this builds trust. They will want to work with you, and turn to you as their go-to trusted advisor.

In addition, a personal brand communication plan will increase your visibility and help you be seen by the right people in the right way.

In an online, high-tech world, people still do business with people.

At New Work Consulting, we amplify your people, to build internal professional confidence and external brand trust.

We work with professional service businesses and industry associations in Perth, Sydney, Melbourne, Brisbane, Adelaide and internationally, such as in Singapore, New Zealand, the UK and USA, delivering strategy consulting, keynote presentations, professional development programs and team training workshops.

With clients across various industries including accounting, finance, banking, law, engineering and resources, we work with your board, leadership, human resources, business development or wider team on how your people represent themselves and the company brand, both online and in-person.

We are New Work Consulting because we believe in delivering thinking at the forefront of business today.

“Julissa Shrewsbury, a corporate personal brand specialist and director of New Work Consulting, points to a rise in the number of companies looking to develop the personal brands of staff…Staff can be helped to develop a personal brand in the context of the organisation’s values and purpose.”

Sally Patten, Patrick Durkin and Jane Lindhe
AUSTRALIAN FINANCIAL REVIEW Boss Magazine – May 2018, Volume 19


When do you need to develop your Team Identity?

When do you need to develop your Team Identity?

I regularly talk about the importance of developing a ‘Team Brand’ for each unit within your organisation – each team’s developed sense of who they are and what they bring to internal and external stakeholders. So when do you need to focus on developing team identities with your people?

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Do you have a Professional Value Statement?

Do you have a Professional Value Statement?

When everyone in the organisation has a personalised and thoughtfully-crafted go-to statement that they feel authentically speaks to what’s most important about their work, they are much more likely to use it to help build the business.

read more


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