“Julissa delivered the keynote at our first event of 2021 for Women in Technology WA, with the event selling out within 24 hours of release.

Our attendees all commented on how useful they found Julissa’s session, and what an engaging presence she had throughout the talk. A great evening had by all, with actionable takeaways!”

– Tina Ambrose, Co-Chair WiTWA –

Hear from Australian thought leader in personal branding for professional services, Julissa Shrewsbury.

An experienced consultant to professional advisories and organisations around Australia and beyond, NWC’s founder Julissa Shrewsbury understands the professional advisor’s perspective, goals and audience. Keeping her finger on the pulse of challenges for professional services in the current business landscape, there are few speakers who tap into the importance of a personal approach to brand and marketing as effectively. Julissa is sought-after by professional audiences and the media as a thought leader in personal branding for business.

Julissa’s experience as a business founder and her work with hundreds of businesses means all her presentations are practical and implementable. With a thorough but warm approach, including anecdotes, insider tips and lots of visual examples, Julissa’s presentations are fun, fast-paced and very informative.

Keynote Highlights

Julissa has presented at national and international conferences, business events and workshop programs for many professional associations, including:

Australian Institute of Company Directors

Singapore Institute of Directors

INSEAD MBA Alumni Network

Australian Institute of Management WA

The Tax Institute

CPA Australia

Institute of Internal Auditors


Association of Financial Advisers

The Law Society of WA

Australasian Legal Practice Managers Association

Women Lawyers WA

Women in Technology WA

Women In Subsea Engineering

Keynote Topics

The Powerful Personal Brand:
Amplify your profile, communicate your value and own your space

Leading Australian personal brand strategist Julissa Shrewsbury collates 20 years of learning and teaching in her book, The Powerful Personal Brand: Amplify your profile, communicate your value and own your space, which shows you how to apply business brand strategy to your professional life for a high impact personal brand. It includes a complete framework and detailed tools to build your personal brand, including considerations of core values, differentiated positioning, highlighting key strengths, writing a head-turning bio, creating a personal marketing plan and using LinkedIn and networking strategically, among many other topics. In this talk, Julissa shares her personal story changing careers and building two businesses from scratch using personal branding as the major tool. She outlines the strategy in the book, gives examples of positioning clients’ personal brands, and shares a sample exercise from the book to get you thinking about your own personal brand.

Leadership and Board Director Brands require a different approach

For leaders, shaping and communicating your Leadership Brand requires a different level of thinking, and a specific strategy that goes beyond the basics of professional personal branding. Yet most professionals are unaware of what they need to consider to uplevel their positioning and communication.

Working with senior professionals, boards and leadership teams in a wide range of industries around Australia, New Work Consulting’s Director, Brand Culture Advisor and Board/Leadership Branding Specialist Julissa Shrewsbury discusses the particular requirements of a Leader’s Personal Brand and shares examples from her work with these clients.

Brand Expression through your People:
Why you must connect Brand and Culture

In today’s market, it’s crucial to elevate the professional profiles of your people and give them the personal brand confidence and tools they need in order to effectively represent the organisation, build trust and communicate powerfully with clients and prospects. In this presentation, Julissa challenges you to look at the ‘gaps’: to understand the various ways your company brand is communicated – positively or negatively – through your people, and explore ways this might be assessed and addressed within your organisation. She demonstrates how a culture of strong personal brands can help create a confident team and business growth.

Networking Strategically:

How a professional like YOU should network!

Many professionals avoid networking because they find it uncomfortable, ‘forced’ and a waste of time. Yet, many of us are aware that we could potentially get more out of networking – after all, it’s a foundational tool in business and career growth. Julissa has used networking to build her consulting business as well as help many clients in professional services to create a focused networking strategy to achieve their own goals. Her approach to networking is the polar opposite of the traditional ‘salesy’ approach – it’s not about working the room, it’s not about attending everything and it’s not about having coffees with everyone you meet. It’s about being strategic and selective, and ‘on-brand’ with who you are as a professional. This presentation is quickly gaining status as one of Julissa’s most popular sessions.

Using LinkedIn Strategically:

It’s not just about your profile page

LinkedIn is now recognised as a powerful platform for building business relationships, and most people understand that it isn’t just for job seekers. But most people also think, ‘I’m on LinkedIn… so what?’ For the few who have learned to use it in a strategic way, LinkedIn can build entire businesses. Named a ‘LinkedIn Influencer’ and highly experienced in consulting to professional services clients on LinkedIn strategy, Julissa’s point of difference as a presenter on this subject is that she sees LinkedIn as a tool to be used as part of your personal brand strategy. Instead of taking you through a boring step-by-step on what the buttons do, or giving you common yet out-dated advice about ‘selling’ on LinkedIn, she will show you how to maximise your profile in a way that truly positions you the way you need to be seen, and how to use LinkedIn’s tools in a targeted, methodical way to build visibility and meaningful business relationships that get results.

Keynote Testimonials

“Julissa brings focus to online personal branding and reputation.”

– WA State Manager, Australian Institute of Company Directors –

“Julissa presented ‘Building Your Personal Brand In Business’ to HLB Mann Judd clients and it was one of the highlights of the firm’s events calendar. The feedback from the full house of attendees was overwhelmingly positive as Julissa presented important insights and tips on creating and 
growing your personal brand in the modern business world. Julissa is one of the most knowledgeable experts in this area, presents clearly and thoroughly, and is someone I would highly recommend if you are looking at adding value to your personal brand.”

– Richard Calautti, Marketing Manager, HLB Mann Judd –

“Great presentation by an accomplished and passionate professional.”

– AICD member, Director Download keynote –

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