Personal Branding for Business

Real Point of difference

Company brand strategy & development for People Brands

At NWC, we amplify your people as your point of difference.

Imagine the potential of a business that amplifies the strengths of each of its people at the core of the brand.

This would mean: 

  • accelerated achievement of individual KPIs in business growth, as staff get noticed and impress their audience
  • confidence at an individual level and pride in the brand, leading to staff acting as brand advocates and role models
  • a consistent brand experience for customers
  • creation of real connection and loyal clientele

This is what we call developing ‘personal brands’ in individuals, and collectively, a company brand that is about people. Why does this matter?

Because today’s challenging market is full of choice and technology-enabled shortcuts, and:

  • people still want to do business with people
  • if you get the ‘human connection’ right, you’ll stand out from the crowd and create loyal customers

What does a successful ‘people brand’ look like?

  • A well-documented company brand profile that clearly identifies your value and difference in the market
  • A team that understands the power of a cultivated personal brand and how to present a professional image in person and online
  • An up-to-date website that highlights your people, through words and images
  • LinkedIn profiles that are specifically positioned and optimised
  • A comprehensive, targeted and goal-orientated LinkedIn strategy

Our process is to DEFINE & DEMONSTRATE your brand, ELEVATE your image in the marketplace, CONNECT on a real, human level with your target audiences, and ATTRACT the right market segment and stakeholders, leading to more clients and more sales. 

From short-and-sharp workshopping sessions to a full, tailored program to overhaul your brand & empower your people


Who Why How model

©2018 New Work Consulting Pty Ltd

Exploratory sessions
  • Book a 45-minute lunchtime boardroom session to discover more about this process and receive identified points for improvement in your brand, both at whole-company and individual staff level.
Introductory sessions
  • Book a Brand & Communications Review to determine where you currently sit with your digital brand presence.
  • Or dive straight into a Brand Profiling Session – our strength is in clarifying your brand messages in a simple 1.5 hour workshop with your leadership team. No more fuzzy messaging or going around in circles – our process is step-by-step and designed to bring out the exact wording you need to communicate a stand-out brand.
Marketing model

Assess & Address Brand & Marketing Model ©2018 New Work Consulting Pty Ltd

  • In-depth analysis, planning, implementation and staff training to examine and optimise your brand and marketing communications CONTENT, SYSTEMS & PROCESSES – in one short, affordable consulting package.
  • Work with Julissa as your mentor and strengthen your brand communications to achieve your growth goals. 
Corporate Personal Branding Program

Our workshop-based program gives your team members the tools to:

  • position themselves the way they need to be seen,
  • elevate their visibility,
  • build relationships using real-life and online resources in a ‘human’ way
  • strategically and consistently attract more of the right people to help them achieve their KPIs
Tailored consulting & team training

We can tailor your project or training to suit you.

Please enquire for more information about the services of interest to you, or to book an exploratory boardroom lunchtime session.

What clients say

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