Personal Branding for Business

Real Point of difference

At NWC, we amplify your people as your point of difference.

NWC Business Services

Our process typically involves:

ANALYSIS of your company brand’s current impact and your people’s alignment with that brand,

STRATEGIC PLANNING to address the gap between your current place and where you want to go, and

WORKSHOPS to facilitate discussion and action, and to train your team members.

Typically working with professional services, our approach to branding is to amplify your people as your point of difference – because we know that people still do business with people.

Options include:

  • Book an Online Brand Presence Assessment to determine the impact and effectiveness of your business & people branding online.
  • Or dive straight into a Company Brand Profiling Session – our strength is in clarifying your brand messages in a simple 1.5 hour workshop with your leadership team. No more fuzzy messaging or going around in circles – our process is step-by-step and designed to bring out the exact wording you need to communicate a stand-out brand.
  • How effective is your marketing? Many busy professional service businesses have limited resources when it comes to their marketing team – yet a strong marketing strategy and consistent implementation is vital for continued business growth. Have us complete a Marketing Audit for your Professional Service Business to see where you can improve.
  • We also work with the marketing personnel in Professional Service Businesses to examine and optimise your brand and marketing communications CONTENT, SYSTEMS & PROCESSES. We keep things simple and keep the ownership with your team, through our workshop-based approach to marketing team mentoring.
Marketing model

Assess & Address Brand & Marketing Model ©2018 New Work Consulting Pty Ltd


How clear is your brand to your people?

How consistently do they represent this brand in their daily work and communications, both internally and externally, both in person and online?

Where might disconnects in client experience or public perception be going unnoticed?

At NWC, we have developed unique measurement tools to help you determine just how aligned your team members’ beliefs, understandings and behaviours are with your company’s brand.

Once you’ve identified the gaps, we can facilitate workshops to create a plan to address these, as well as provide training for staff on how their personal brands work alongside the business brand.

Self-Guided Assessment tools

Company-People Brand Alignment Assessment Tool 1: Cross-sectional Study 

Request the tool

Company-People Brand Alignment Assessment Tool 2:  6 Intersections Mapping

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Company-People Brand Alignment Workshops

We offer facilitated discussions to discover and develop how your company purpose and values align to those of your team members.


Personal branding is the process of defining the unique value someone brings to their profession and communicating that clearly to stakeholders.

Why work on the personal brands of your team?

For the organisation, it means:

  • Meaningful alignment between your company brand and its representatives – your team
  • Clear communication of what your team members offer clients, differentiated from the competition
  • Fostering a culture of value-centred brand advocates and role models
  • A consistent brand experience for customers
  • Creation of real connection and loyal clientele who come back and refer often

For team members, it means:

  • Increased motivation and pride in their roles
  • Increased confidence and effectiveness when meeting clients and prospects
  • An understanding of how to position themselves in introductions at networking events
  • An understanding of how their online activity shapes how others perceive them

…all leading to increased effectiveness and job satisfaction at work.

Our process is to work with you to DEFINE & DEMONSTRATE your business & personal brands, ELEVATE your image in the marketplace, CONNECT on a real, human level with your target audiences, and ATTRACT the right market segment and stakeholders, leading to more clients and more sales.

How we work with teams to develop their personal brands in alignment with organisational goals:

  • Book a team awareness session to introduce your wider team to the concept of personal branding.
  • Book our unique and comprehensive 2×2 Half Day Workshops in Personal Brand & LinkedIn Strategy for your teams to help them get clear on the value they bring, how to position themselves when meeting prospects and how to use LinkedIn in purposeful ways to build their contacts and become more visible to target audiences.
  • We can work with you on a 3-12 month company personal brand program to overhaul your brand, empower your people and truly embed personal branding into your culture. One of the first of its kind in Australia, this program is tailored to your needs and can include considerations of Purpose, Values, Company Brand Messages, Personal Brand Awareness and Development for your people, Corporate LinkedIn Strategy and Training, and principles of effective Business Networking.
  • Or ask about our various short and sharp training topics in personal branding, LinkedIn and networking strategy.


Julissa was highly recommended by a mutual associate and I am so pleased that I acted on that advice. Julissa is extremely knowledgeable in her field and that shines throughout the process and experience. We engaged Julissa’s services for both business and personal brand strategy. Her approach is methodical, creative and she also invests a deep interest in her clients, which makes the experience very personal but at the same time makes you feel at ease.”

– Hailey McSharer, BDM at Fides Consulting

“I recently had the experience of participating in workshops run by Julissa about online personal and business brand strategies. Julissa’s practical approach demystified the process and provided a clear path of action. Julissa is clearly genuinely interested in her clients – she goes the extra mile to provide brilliant service and ongoing advice and support.”

– Linda Bradley, Senior Researcher at Research Solutions

More of what clients say

Testimonial personal branding for team NWC

Seminars & Training

NWC Corporate PB ProgramWe also offer short workshops to suit your professional development or conference/event needs. Choose from our most popular topics, or we can tailor your session to suit you.

Please enquire for more information about the services of interest to you, or to book an exploratory lunchtime boardroom session.

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