Personal Branding for Business

Real Point of difference

At NWC, we amplify your people as your point of difference.

NWC Business Services

Our process typically involves:

ANALYSIS of your company brand’s current impact and your people’s alignment with that brand,

STRATEGIC PLANNING to address the gap between your current place and where you want to go, and

WORKSHOPS to facilitate discussion and action, and to train your team members.

Typically working with professional services around Australia, our approach to branding is to amplify your people as your point of difference – because we know that people still do business with people.

Options include:

  • Book an Online Brand Presence Assessment to determine the impact and effectiveness of your business & people branding online.
  • Or dive straight into a Company Brand Profiling Session – our strength is in clarifying your brand messages in a simple 1.5 hour workshop with your leadership team. No more fuzzy messaging or going around in circles – our process is step-by-step and designed to bring out the exact wording you need to communicate a stand-out brand.
  • How effective is your marketing? Many busy professional service businesses have limited resources when it comes to their marketing team – yet a strong marketing strategy and consistent implementation is vital for continued business growth. Have us complete a Marketing Audit for your Professional Service Business to see where you can improve.
  • We also work with the marketing personnel in Professional Service Businesses to examine and optimise your brand and marketing communications CONTENT, SYSTEMS & PROCESSES. We keep things simple and keep the ownership with your team, through our workshop-based approach to marketing team mentoring.
Marketing model

Assess & Address Brand & Marketing Model ©2018 New Work Consulting Pty Ltd


How clear is your brand to your people?

How consistently do they represent this brand in their daily work and communications, both internally and externally, both in person and online?

Where might disconnects in client experience or public perception be going unnoticed?

At NWC, we have developed unique measurement tools to help you determine just how aligned your team members’ beliefs, understandings and behaviours are with your company’s brand.

Once you’ve identified the gaps, we can facilitate workshops to create a plan to address these, as well as provide training for staff on how their personal brands work alongside the business brand.


Self-Guided Assessment tools

Company-People Brand Alignment Assessment Tool 1: Cross-sectional Study $690 + GST

This assessment tool will give you a cross-sectional snapshot of how well your people align with and represent your company brand. It should be a great starting point for business and staff personal brand strategy goals. Following this self-guided assessment of how your brand is communicated through your people, you may choose to work with us for further advice, strategic planning and training for your organisation. This self-guided company assessment typically takes 1 week to complete.

Request the tool Request FREE sample

Company-People Brand Alignment Assessment Tool 2:  6 Intersections Mapping $1790 + GST

There are 6 major intersections between your company’s brand and the ways your people personally represent themselves – their ‘personal brands’. An awareness of these and an in-depth assessment of where they come into play in your business can be the catalyst for major cultural change and business growth through the development of a much more powerful representation of your brand. This in-depth self-guided company assessment typically takes about 6 weeks to complete.

Request the tool


Company-People Brand Alignment Informative Workshop $1200 + GST

If this is a new area of thought for your business, you can book a 2-hour introductory workshop lead by NWC’s director and Australian thought leader in corporate personal branding, Julissa Shrewsbury, to understand how company and people brand alignment can be studied and planned for. Julissa will introduce you to the 6 Intersections Model and the tools for assessing brand alignment within your team. From this workshop alone, you will gain key insights to start evaluating people and brand alignment within your organisation and gain an edge over the competition, who aren’t seeing the ‘gaps’. Recommended for boards, executive leadership teams, HR leaders and Business Development leaders. Julissa travels around Australia and beyond for presentations and consulting (additional travel costs may apply).


Company-People Brand Alignment Assessment Facilitation & Findings Report

To ensure best results, have your full assessment lead by a company-people brand alignment consultant who can expertly facilitate the 6-Intersections Mapping with your organisation, using additional in-depth tools.

Request the prospectus

Personal branding is the process of defining the unique value someone brings to their profession and communicating that clearly to stakeholders.

Why work on the personal brands of your team?

For the organisation, it means:

  • Meaningful alignment between your company brand and its representatives – your team
  • Clear communication of what your team members offer clients, differentiated from the competition
  • Fostering a culture of value-centred brand advocates and role models
  • A consistent brand experience for customers
  • Creation of real connection and loyal clientele who come back and refer often

For team members, it means:

  • Increased motivation and pride in their roles
  • Increased confidence and effectiveness when meeting clients and prospects
  • An understanding of how to position themselves in introductions at networking events
  • An understanding of how their online activity shapes how others perceive them

…all leading to increased effectiveness and job satisfaction at work.

Our process is to work with you to DEFINE & DEMONSTRATE your business & personal brands, ELEVATE your image in the marketplace, CONNECT on a real, human level with your target audiences, and ATTRACT the right market segment and stakeholders, leading to more clients and more sales.

How we work with teams to develop their personal brands in alignment with organisational goals:

  • Book a team awareness session to introduce your wider team to the concept of personal branding.
  • Book our unique and comprehensive 2×2 Half Day Workshops in Personal Brand & LinkedIn Strategy for your teams to help them get clear on the value they bring, how to position themselves when meeting prospects and how to use LinkedIn in purposeful ways to build their contacts and become more visible to target audiences.
  • We can work with you on a 3-12 month company personal brand program to overhaul your brand, empower your people and truly embed personal branding into your culture. One of the first of its kind in Australia, this program is tailored to your needs and can include considerations of Purpose, Values, Company Brand Messages, Personal Brand Awareness and Development for your people, Corporate LinkedIn Strategy and Training, and principles of effective Business Networking.
  • Or ask about our various short and sharp training topics in personal branding, LinkedIn and networking strategy.

“Julissa Shrewsbury, a corporate personal brand specialist and director of New Work Consulting, points to a rise in the number of companies looking to develop the personal brands of their staff… Staff can be helped to develop a personal brand in the context of the organisation’s values and purpose.”


– Sally Patten, Patrick Durkin and Jane Lindhe in the AUSTRALIAN FINANCIAL REVIEW Boss Magazine May 2018, Volume 19


Julissa was highly recommended by a mutual associate and I am so pleased that I acted on that advice. Julissa is extremely knowledgeable in her field and that shines throughout the process and experience. We engaged Julissa’s services for both business and personal brand strategy. Her approach is methodical, creative and she also invests a deep interest in her clients, which makes the experience very personal but at the same time makes you feel at ease.”

– Hailey McSharer, BDM at Fides Consulting

“I recently had the experience of participating in workshops run by Julissa about online personal and business brand strategies. Julissa’s practical approach demystified the process and provided a clear path of action. Julissa is clearly genuinely interested in her clients – she goes the extra mile to provide brilliant service and ongoing advice and support.”

– Linda Bradley, Senior Researcher at Research Solutions

More of what clients say

Testimonial personal branding for team NWC

Seminars & Training

NWC Corporate PB ProgramWe also offer short workshops to suit your professional development or conference/event needs. Choose from our most popular topics, or we can tailor your session to suit you.

Please enquire for more information about the services of interest to you, or to book an exploratory lunchtime boardroom session.