Company brand strategy & development for People Brands
At NWC, we amplify your people as your point of difference.
Imagine the potential of a business that amplifies the strengths of each of its people at the core of the brand.
This would mean:
- accelerated achievement of individual KPIs in business growth, as staff get noticed and impress their audience
- confidence at an individual level and pride in the brand, leading to staff acting as brand advocates and role models
- a consistent brand experience for customers
- creation of real connection and loyal clientele
This is what we call developing ‘personal brands’ in individuals, and collectively, a company brand that is about people. Why does this matter?
Because today’s challenging market is full of choice and technology-enabled shortcuts, and:
- people still want to do business with people
- if you get the ‘human connection’ right, you’ll stand out from the crowd and create loyal customers
What does a successful ‘people brand’ look like?
- A well-documented company brand profile that clearly identifies your value and difference in the market
- A team that understands the power of a cultivated personal brand and how to present a professional image in person and online
- An up-to-date website that highlights your people, through words and images
- LinkedIn profiles that are specifically positioned and optimised
- A comprehensive, targeted and goal-orientated LinkedIn strategy
Our process is to DEFINE & DEMONSTRATE your brand, ELEVATE your image in the marketplace, CONNECT on a real, human level with your target audiences, and ATTRACT the right market segment and stakeholders, leading to more clients and more sales.
From short-and-sharp workshopping sessions to a full, tailored program to overhaul your brand & empower your people
- Book a 45-minute lunchtime boardroom session to discover more about this process and receive identified points for improvement in your brand, both at whole-company and individual staff level.
- Book a Brand & Communications Review to determine where you currently sit with your digital brand presence.
- Or dive straight into a Brand Profiling Session – our strength is in clarifying your brand messages in a simple 1.5 hour workshop with your leadership team. No more fuzzy messaging or going around in circles – our process is step-by-step and designed to bring out the exact wording you need to communicate a stand-out brand.
The ASSESS & ADDRESS Package
- In-depth analysis, planning, implementation and staff training to examine and optimise your brand and marketing communications CONTENT, SYSTEMS & PROCESSES – in one short, affordable consulting package.
- Work with Julissa as your mentor and strengthen your brand communications to achieve your growth goals.
Corporate Personal Branding Program
Our workshop-based program gives your team members the tools to:
- position themselves the way they need to be seen,
- elevate their visibility,
- build relationships using real-life and online resources in a ‘human’ way
- strategically and consistently attract more of the right people to help them achieve their KPIs
Tailored consulting & team training
We can tailor your project or training to suit you.