Julissa & Team

The New Work Team is committed to providing creative strategy, dynamic training and exceptional customer care.

Julissa name plate

NWC’s Director, Lead Consultant and Keynote Speaker Julissa Shrewsbury is a sought-after personal brand expert in Australia. She works with clients around the country and beyond with the support of her Australian team.

Profile photo Julissa



New Work Consulting’s Founder and Managing Director, Julissa Shrewsbury, has become well-known in Australia as a leading personal brand strategist. 

A LinkedIn Influencer and thought leader in personal branding for business, Julissa travels nationally for work and regularly writes and speaks on topics such as personal branding, using LinkedIn strategically, and how to use online content to create a high-impact business or personal brand. She has presented training for the Australian Institute of Company Directors, the Australian Institute of Management WA, The Singapore Institute of Directors, RSM, HLB Mann Judd, UWA’s ECOMS students, Central TAFE’s Marketing and Commerce students, Subsea Energy Australia, The Western Australian Club, UWA’s Graduate Management Association and lawyer CPD programs, among many others. Her articles and commentary have been published in various print and online media, including The Australian Financial ReviewThe West Australian, The Sunday Times and woman.com.au. Julissa is a published author and has also interviewed on various radio programs and online podcasts.

Julissa has consulted for businesses of all sizes, covering a broad range of industries such as law, accounting, finance, engineering and business advisories. Her clients include Aussie Homeloans, Helloworld Travel, Dome Cafes, and top executives from The 500 Club, Morgans and Macquarie.

Julissa holds a Bachelor of Education and a Bachelor of Arts (Writing, Photomedia & Creative Services). Before launching her business in 2009, she worked as a marketing coordinator and included marketing and business studies in her second degree.

With close to 20 years’ experience in the education field, Julissa has taught people of all ages and backgrounds. She uses her understanding of education psychology and inclusive education programming to create and deliver exceptional learning experiences.

Julissa’s strategic approach to branding is all about highlighting your people as your point of difference. Her method involves highlighting people’s key strengths and helping them communicate the value they bring to clients and other stakeholders, leading to stronger positioning and visibility to achieve individual and company KPIs.

Born in Melbourne to South American parents, Julissa is a proud first-generation Australian, and uses writing and photography to explore this subject matter in her own creative projects.

Publications by Julissa Shrewsbury

Book cover

Community history anthology, commissioned by The Executive Women’s Forum 2014

Book cover

‘The Tea Gift’, short story published in Writing on the Wall anthology 2010

Ebook pack cover

Personal Branding E-Book Collection: You Online


Our immediate, local team supports our clients through project management, content writing and administration. Our wider team also consists of website designers, photographers, video marketing specialists and other marketing advisors. We also collaborate with selected speakers in related subject areas to continually deliver dynamic and cutting-edge presentations to Australian business communities.

Alba personal brand workshop

Woman being styled on photo shoot