About Us

The New Work Team is committed to providing creative strategy, dynamic training and exceptional customer care.

New Work Consulting is a multi-award winning consultancy in business and personal brand strategy and communication, specialising in professional image development and LinkedIn strategy for corporate executives and teams. Work with Julissa and her team for business or personal brand strategy, team training and support services in marketing and communications.

Profile photo Julissa



New Work Consulting’s Founder and Director, Julissa Shrewsbury (B.Ed, B.Arts), has become well-known in Australia as a leading personal brand strategist. She is passionate about sharing her knowledge and advice on online personal and business brand strategy, creating contemporary content for high-impact brands, and working both one-to-one and with teams.

A LinkedIn Influencer and thought leader in personal branding for business, Julissa travels nationally for work and regularly writes and speaks on topics such as personal branding, using LinkedIn strategically, and how to use online content to create a high-impact personal or business brand. She has presented training for Central TAFE’s Marketing and Commerce students, Subsea Energy Australia, The Western Australian Club, UWA’s Graduate Management Association and Leaker Partners’ Lawyer CPD program, among many others. Her articles have been published in various print and online media, including The West Australian, The Sunday Times and woman.com.au. Julissa has also interviewed on various radio programs and online podcasts.

Julissa has consulted for businesses of all sizes, covering a broad range of industries such as law, accounting, finance, engineering and business advisories. Her clients include Aussie Homeloans, Helloworld Travel, Dome Cafes, and top executives from The 500 Club, Morgans and Macquarie.

Julissa holds a Bachelor of Education and a Bachelor of Arts (Writing, Photomedia & Creative Services). Before launching her business in 2009, she worked as a marketing coordinator and included marketing and business studies in her second degree.

Julissa’s strategic approach to branding is all about highlighting your people as your point of difference. Her method involves highlighting people’s key strengths and helping them communicate the value they bring to clients and other stakeholders, leading to stronger positioning and visibility to achieve individual and company KPIs.

Born in Melbourne to South American parents, Julissa is a proud first-generation Australian, and uses writing and photography to explore this subject matter in her own creative projects.

Publications by Julissa Shrewsbury

Book cover

Community history anthology, commissioned by The Executive Women’s Forum 2014

Book cover

‘The Tea Gift’, short story published in Writing on the Wall anthology 2010

Ebook pack cover

Personal Branding E-Book Collection: You Online


Our team also consists of assistant photographers, photo editors, content writers and administration. We also work with a bank of trusted suppliers such as web designers, videographers and talent agencies to support our clients’ marketing needs.

Alba personal brand workshop

Woman being styled on photo shoot