Develop your people’s Brand CLARITY
We work with organisations on how their PEOPLE connect with and communicate the company BRAND,
and how they develop team and personal brand identities…
…to build CULTURES with internal confidence and external VALUE.
SIGNATURE LEADERSHIP BRAND PROGRAM
NWC’s Leadership Branding Program for organisations with wide-reaching teams across Australia and beyond. We help build cultures of professional confidence and brand trust through strong leadership presence, internally and externally, to enable business growth.
YOUR PERSONAL BRAND for leaders
One-to-one work with experienced leaders, senior executives and board directors in Sydney, Melbourne, Brisbane and Perth, to build clear personal brand positioning and enhance strategy and skills in online/offline networking and communication, suited to their sophisticated audiences.
TEAM BRAND CONFIDENCE
We assess your level of Team Brand Confidence and help develop Clarity, Connection and Communication of ‘WHO we are, WHAT we do and WHY it matters’, through a structured approach for mission-critical teams.
SPEAKING & WORKSHOPS
NWC’s Director is a leading Australian speaker in Personal Brand Strategy for leaders, board directors and professional people. Sharing up-to-date, best-practice frameworks on engaging people in brand and culture, Julissa speaks for professional associations and runs business workshops.
On the CFO Access Podcast 2026: Julissa Shrewsbury speaks with show host Jeff Robson about how AI is reshaping professional confidence, leadership and trust. They discuss insights from Julissa’s 2025/6 study of senior leaders across Australia on how they are thinking about commercial relevance, brand value and confident cultures in the age of AI. They also discuss what it means for CFOs and trusted advisors.
FEATURED POSTS
What OD Practitioners Said About Professional Confidence in the Age of AI
When AI manages the information layer, professional value shifts to how you think, how you relate, and whether people can trust what you stand for.
Confidence, Trust and Stronger Human Identity in an AI World
Our discussions with leaders across the country in February and March surfaced tensions that leaders are now navigating in doing business in the age of AI.
Beyond Messaging: Why Comms and Marketing Teams Need a Leadership Brand
Developing a leadership brand — individually and collectively — is one way that Corporate Affairs, Communications and Marketing teams can clarify their value and strengthen their strategic influence at their organisation.