Are we having a crisis of confidence in the age of AI?

Team Identity & Leadership Brand programs for organisations

…AI can do your job.

…AI can communicate better than you.

…AI can learn quicker than you.

What does this mean for professional confidence – a feeling of valuable contribution in individuals, teams and across organisations?

Enquire here to participate in our August 2025 Australian Leadership Study: Professional Confidence in the Age of AI

AT NWC, OUR PURPOSE IS TO HELP PEOPLE GROW IN CONFIDENCE AND CONTRIBUTION, THROUGH KNOWING THEIR VALUE.

We help grow Professional Confidence in humans, teams and organisations by:

  • Pinpointing the value proposition: Clarity on what matters to clients/stakeholders and how to talk about the business.
  • Positioning your personal value-add: Talking about yourself and your work with certainty. Elevating to ‘leadership’ brands.
  • Tapping into your team’s wisdom: YOUR knowledge, abilities and ideas, with AI to support YOU.

Our processes guide people and teams to value themselves and their work… so that others do, too.

Building trust and visibility for the brand and its leaders

We know that building TRUST really comes down to people and relationships – so we focus on:

  • LEADERSHIP BRANDS: Developing pro-active and differentiated positioning and communication of your leaders’ personal brands, online and in person, to be visible, connected and top of mind in the marketplace;
  • TEAM IDENTITY & CULTURE: Fostering unity and collective confidence, by building clearly articulated team vision, values and identity connected to the organisation’s culture and brand messages;
  • EMPLOYEE BRAND REPRESENTATIVES: Developing employee clarity, motivation and skill as employee advocates for the organisation.

It’s not a lunch ‘n’ learn.

TEAM & LEADERSHIP BRAND STRATEGY: Short, high-impact programs for your team or an organisation-wide cultural shift

We focus on your outcomes. This means that rather than delivering stand-alone trainings with minimal long-term impact, we prefer to work on an embedded program to develop strategy, learning and growth, using targeted and reinforced methods that respect the time commitment of senior professionals by providing great-value return on investment… for them and the organisation as a whole.

OPTION 1: Short Team Program

A short but high-impact option for one team, department, or small business, focused on your existing and emerging leaders who need to represent the organisation with confidence. This program typically spans 1-3 months and may include:

  • Strategy & Development Workshop: Develop a Leadership Brand to represent yourself with confidence
  • Strategy & Development Workshop: How we talk about the business / Develop a Team Identity to represent the team with confidence
  • Strategy & Development Workshop: Visible, Connected & Top of Mind – Network-Building for Professionals
  • Individual or micro-team implementation support sessions for identified participants
  • Team check-in & accountability session

OPTION 2: Company-Wide or Large Department Program

A pro-active, company-wide approach to shared identity-building, online and offline, to build differentiated brand awareness and brand trust, cascading and embedding professional and team confidence into your culture. Highly tailored programs spanning 3-18 months, the structure typically involves:
  • Phase 1: WHY THIS? WHAT’S THE PLAN? Team Engagement, Research, Analysis & Strategy
  • Phase 2: IS YOUR MISSION-CRITICAL TEAM BEING SEEN? DO YOUR SENIOR PEOPLE LEAD THE COMPANY’S REPUTATION? Team Brand Identity Discovery & Leadership Brand Foundations
  • Phase 3: NWC’S SIGNATURE LEADERSHIP BRANDING PROGRAM. Our time-tested Individual/Small Group Leadership Brand Strategy Development Program
  • Phase 4: IMPLEMENT, REVIEW, SHOWCASE & CASCADE including unique creative launch/handover experiences and toolkits for ongoing, company-wide use
Rate your Team on the Brand Confidence Scale

“Thank you – The Team Brand Confidence Scale is a really useful tool, and it’s made me reflect on things from a different perspective. It’s a great prompt to ensure our leaders are truly aligned with both the vision and the brand, and that this alignment is consistently communicated across the business. I appreciate you sharing it – definitely food for thought and something I’d like to explore further with the LT.”

COO, National insurance services organisation, Australia

Book a discussion with Julissa

Client Feedback

“Julissa is one of the most knowledgeable experts in this area.”

– Richard Calautti, Marketing Manager, HLB Mann Judd –

“Thank you very much for the very valuable support, advice and guidance you provided throughout our cultural refresh. Judging by the reaction of the workforce in particular, but also other stakeholders, it was a clear success and something we are all very proud of. I think you were able to bring out the essence of Talison which I am very grateful for.”

– Lorry Mignacca, CEO, Talison Lithium –

“A breath of fresh air. Exactly what we need.”

– Sean Kildare, VP New Energy Business Australia, INPEX Australia –

“The work you have done for us at FINSIA is incredibly important to our strategic direction.”

– Yasser El Ansary, CEO, FINSIA –

“Really understanding what we’re good at as a team and having a defined communication plan were key. This clarififed our focus and new business quickly started coming in!”

– Pauline Gazzard, Regional GM, Westpac –