“This was the ‘ah-ha’ moment I had in your presentation that I can use to definitely help me with my personal branding and career.” – Helen, seminar attendee
“Great presentation by an accomplished and passionate professional” – AICD member, Director Download keynote
An experienced speaker, LinkedIn Influencer and thought leader in personal branding for business, Julissa Shrewsbury travels around Australia and internationally, presenting topics such as corporate personal branding and using LinkedIn and networking strategically in business. She has presented for the Australian Institute of Company Directors, the Australian Institute of Management WA, The Singapore Institute of Directors, RSM, HLB Mann Judd, UWA’s ECOMS students, Central TAFE’s Marketing and Commerce students, Subsea Energy Australia, The Western Australian Club, UWA’s Graduate Management Association and Lawyer CPD programs, among many others.
2018 presentation highlights:
‘You Online: Personal Branding for Professional Success’ Keynote Presentation, AIM WA, March 2018
‘Personal branding: Your value, your vision, your opportunities’ Panel Discussion, Women in Technology WA, April 2018
‘The Board’s Role in Leading Organisational Culture Online’ Director Download, AICD, July 2018
‘Networking for Professional People’, Keynote Presentation at HLB Mann Judd’s breakfast seminar, July 2018
‘LinkedIn towards Board Roles’, Director Pipeline Program, AICD, August 2018
COMMUNICATING VALUE IN BUSINESS: Your REAL point of difference
Today’s challenging market demands more from businesses. Whether you are operating on an individual or team level, you need to define WHO you are in business if you want to stand out, be noticed, resonate with your chosen audience and create loyal customers. In service-based industries, the meaningful point of difference almost always has to do with PEOPLE.
Have Julissa speak at your next conference, event or training and benefit from tips and insights into effective strategies to implement for building a successful company brand. Beforehand Julissa will meet with key stakeholders to gain a detailed understanding of your business, your industry context and the challenges you may be facing. Julissa’s key message is around the importance of creating a brand that focuses on being ‘human’ and highlighting your people as your real point of difference in the market.
REPRESENTING YOUR PERSONAL BRAND: Personal brand clarity and confidence
In order to be visible and influential, you need to bring who you are to work: to clarify the value you bring and why people would choose to work with YOU. You need a keen awareness of how your face-to-face and online communications either build up or tear down your personal brand.
In this high-energy presentation, you will discover why a personal brand matters in today’s workplace, begin to explore and develop your own personal brand and learn how to step up in your profession through clear and consistent communication of your value. Through examples, discussion and activities, as well as individual attention and time to explore, you will walk away with a sense of your own personal brand CONFIDENCE, CLARITY and POWER.
USING LINKEDIN STRATEGICALLY: It’s not just about your profile page
LinkedIn is well-known as a powerful platform for building business relationships, and most people recognize it isn’t just for job seekers. But most people also still think, ‘I’m on there… so what?’ For the few who have learned to use it in a strategic way, LinkedIn can build entire businesses.
A ‘LinkedIn Influencer’, Julissa’s point of difference as a presenter is that she sees LinkedIn as a tool to be used as part of your personal brand strategy. Instead of taking you through a boring step-by- step on what the buttons do, she will show you how to construct a head-turning bio that truly positions you how you want to be seen, how to set up your LinkedIn profile effectively to achieve your particular goals, and how to use LinkedIn’s tools in a targeted, methodical way to build relationships that will assist you in your professional role.
NETWORKING STRATEGY: How a professional like you should network!
Many professionals avoid networking because they find it uncomfortable, ‘forced’ and a waste of time. Yet, many of us are aware that we could potentially get more out of networking – after all, it’s a common tool in business and career growth.
Managing Director of New Work Consulting Julissa Shrewsbury has used networking to build her consulting business as well as help many clients to plan a focused networking strategy to achieve their own business or career goals. Her approach to networking is the polar opposite of the traditional approach – it’s not about working the room, it’s not about attending everything and it’s not about having coffees with everyone you meet. It’s about being strategic, selective, and ‘on-brand’ with who you are as a professional.
Contact us for options on short, informative presentations or longer, applied workshops.
In addition, you may wish to view our team training topics.
“Julissa gave a presentation about creating an online personal brand strategy at one of our Continuing Professional Development Seminars in front of approximately 80 corporate and commercial solicitors. Julissa was an exceptional presenter who knew her topic well and made sure her talk was interesting and relevant to the audience. I would be happy to recommend her for future speaker roles.” – Victoria Maitland, Director at Leaker Partners
“North Metropolitan TAFE engaged New Work Consulting to run a session for the Marketing and Commerce students on Personal Branding and LinkedIn profiles. Julissa was a valuable guest speaker who engaged really well with the audience. She shared practical insights, tips and knowledge that the students will use in their work and personal lives; it is especially pertinent as they being their careers. It is a pleasure to work with industry experts like Julissa.” – Jennifer Than-Htay, Lecturer at Central TAFE
“Julissa is exceptionally talented, professional and diligent. As a keynote speaker, Julissa is engaging and insightful and able to tailor her talk to the audience. As a workshop facilitator, Julissa delivers exceptional value and readily shares her knowledge and expertise.” – Asha Stabback, Director, Power of Circles
“I had great feedback from a client, about to launch her consultancy, who attended your one day program Julissa. Came away informed and really energised on what’s needed to take it to the next level. You’re doing great work.” – Robert Gordon, Director, Board Accord
“I really appreciated the presentation you delivered last week; I found it hugely insightful and took away some fantastic tips on how I can develop my LinkedIn profile and expand my networks.” – Lucy Moyle, Women in Business Program Director at Economics and Commerce Student Society (ECOMS UWA)
“Julissa presented ‘Building Your Personal Brand In Business’ to HLB Mann Judd clients at an event and it was one of the highlights of the firm’s 2017 events calendar. The feedback from the full house of attendees was overwhelmingly positive as Julissa presented important insights and tips on creating and growing your personal brand in the modern business world. Julissa is one of the most knowledgeable experts in this area, presents clearly and thoroughly, and is someone I would highly recommend if you are looking at adding value to your personal brand.” – Richard Calautti, Marketing Manager, HLB Mann Judd
“Great presentation Julissa. Now I know why every director and CEO I refer to you gives great feedback. You positively impact people’s lives personally and professionally.” – Robert Gordon, Director, Board Accord