“Julissa brings focus to online personal branding and reputation.” – State Manager, Australian Institute of Company Directors
“This was the ‘ah-ha’ moment I had in your presentation that I can use to definitely help me with my personal branding and career.” – Helen, seminar attendee
“Great presentation by an accomplished and passionate professional” – AICD member, Director Download keynote
An experienced speaker, LinkedIn Influencer and thought leader in personal branding for business, Julissa Shrewsbury presents around Australia and internationally, on topics such as corporate personal branding and using LinkedIn and networking strategically in business.
She has presented for the Australian Institute of Company Directors, the Australian Institute of Management WA, The Singapore Institute of Directors, RSM, HLB Mann Judd, The Association of Financial Advisers, UWA’s ECOMS students, Central TAFE’s Marketing and Commerce students, Subsea Energy Australia, The Western Australian Club, UWA’s Graduate Management Association and lawyer CPD programs, among many others.
Leading Australian personal brand strategist, LinkedIn Influencer, keynote speaker and corporate personal brand trainer Julissa Shrewsbury collates 20 years of learning and teaching in her book, ‘The Powerful Personal Brand: Amplify your profile, communicate your value and own your space’, which shows you how to apply business brand strategy to your professional life for a high impact personal brand.
In the book, Julissa provides a complete framework and detailed tools to build your personal brand, including considerations of core values, differentiated positioning, highlighting key strengths, writing a head-turning bio, creating a personal marketing plan and using LinkedIn and networking strategically, among many other topics.
Julissa has worked with a variety of professional service organisations, board directors, executives and advisors around Australia and beyond. Whether you are a business owner or building your professional career, this presentation is for you.
Julissa will share her personal story changing careers and building two businesses from scratch using personal branding as the major tool. She will outline the strategy in the book, give examples of positioning clients’ personal brands, and share a sample exercise from the book to get you thinking about your own personal brand.
YOU Online: Personal branding for success in today’s business landscape
In order to be visible and influential, you need to bring who you are to work: to clarify the value you bring and why people would choose to work with YOU. This is your personal brand – and these days, this is shaped ONLINE.
In this high-energy presentation, you will discover why a personal brand matters in today’s workplace; you will be challenged to get clear on your own personal brand and you will learn how to step up in your profession, through clear and consistent communication of your value. You will walk away with an understanding of the power of a skilfully positioned personal brand.
Representing the Company Brand through your People: The power of personal brands
In today’s market, it’s crucial to elevate the professional profiles of your people and give them the personal brand confidence and tools they need in order to effectively represent the organisation, build trust and communicate powerfully with clients and prospects. New Work Consulting’s Director and personal branding strategist Julissa Shrewsbury works with companies to highlight their people as their real point of difference, and teaches them how to connect on a professional but ‘human’ level, both in person and online.
In this presentation, Julissa challenges you to look at the ‘gaps’: to understand the various ways your company brand is communicated – positively or negatively – through your people, and explore ways this might be assessed and addressed within your organisation. She demonstrates how a culture of strong personal brands can help create a confident team and business growth.
Networking Strategically: How a professional like YOU should network!
Many professionals avoid networking because they find it uncomfortable, ‘forced’ and a waste of time. Yet, many of us are aware that we could potentially get more out of networking – after all, it’s a foundational tool in business and career growth.
Director of New Work Consulting Julissa Shrewsbury has used networking to build her consulting business as well as help many clients in professional services to create a focused networking strategy to achieve their own goals. Her approach to networking is the polar opposite of the traditional ‘salesy’ approach – it’s not about working the room, it’s not about attending everything and it’s not about having coffees with everyone you meet. It’s about being strategic and selective, and ‘on-brand’ with who you are as a professional.
Using LinkedIn Strategically: It’s not just about your profile page
LinkedIn is now recognised as a powerful platform for building business relationships, and most people understand that it isn’t just for job seekers. But most people also think, ‘I’m on LinkedIn… so what?’ For the few who have learned to use it in a strategic way, LinkedIn can build entire businesses.
Named a ‘LinkedIn Influencer’ and highly experienced in consulting to professional services clients on LinkedIn strategy, Julissa’s point of difference as a presenter on this subject is that she sees LinkedIn as a tool to be used as part of your personal brand strategy. Instead of taking you through a boring step-by-step on what the buttons do, or giving you common yet out-dated advice about ‘selling’ on LinkedIn, she will show you how to maximise your profile in a way that truly positions you the way you need to be seen, and how to use LinkedIn’s tools in a targeted, methodical way to build visibility and meaningful business relationships that get results.
Julissa can tailor these topics for short, informative presentations or longer, applied workshops.
Contact us for the full outline on your topic of choice.
2018 keynote presentation highlights:
‘You Online: Personal Branding for Professional Success’ Keynote Presentation, Australian Institute of Management WA, March 2018
‘Personal branding: Your value, your vision, your opportunities’ Panel Discussion, Women in Technology WA, April 2018
‘The Board’s Role in Leading Organisational Culture Online’ Director Download, Australian Institute of Company Directors, July 2018
‘Networking for Professional People’, Keynote Presentation at HLB Mann Judd’s breakfast seminar, July 2018
‘LinkedIn towards Board Roles’, Director Pipeline Program, Australian Institute of Company Directors, August 2018
‘You Online: Personal Branding for Business Success’, Association of Financial Advisers, November 2018
‘Building your Personal Brand in Business’, Senior Women on the Terrace sundowner, Western Power, November 2018
In addition, you may wish to view our team training topics.
“Julissa gave a presentation about creating an online personal brand strategy at one of our Continuing Professional Development Seminars in front of approximately 80 corporate and commercial solicitors. Julissa was an exceptional presenter who knew her topic well and made sure her talk was interesting and relevant to the audience. I would be happy to recommend her for future speaker roles.” – Victoria Maitland, Director at Leaker Partners
“North Metropolitan TAFE engaged New Work Consulting to run a session for the Marketing and Commerce students on Personal Branding and LinkedIn profiles. Julissa was a valuable guest speaker who engaged really well with the audience. She shared practical insights, tips and knowledge that the students will use in their work and personal lives; it is especially pertinent as they being their careers. It is a pleasure to work with industry experts like Julissa.” – Jennifer Than-Htay, Lecturer at Central TAFE
“Julissa is exceptionally talented, professional and diligent. As a keynote speaker, Julissa is engaging and insightful and able to tailor her talk to the audience. As a workshop facilitator, Julissa delivers exceptional value and readily shares her knowledge and expertise.” – Asha Stabback, Director, Power of Circles
“I had great feedback from a client, about to launch her consultancy, who attended your one day program Julissa. Came away informed and really energised on what’s needed to take it to the next level. You’re doing great work.” – Robert Gordon, Director, Board Accord
“I really appreciated the presentation you delivered last week; I found it hugely insightful and took away some fantastic tips on how I can develop my LinkedIn profile and expand my networks.” – Lucy Moyle, Women in Business Program Director at Economics and Commerce Student Society (ECOMS UWA)
“Julissa presented ‘Building Your Personal Brand In Business’ to HLB Mann Judd clients at an event and it was one of the highlights of the firm’s 2017 events calendar. The feedback from the full house of attendees was overwhelmingly positive as Julissa presented important insights and tips on creating and growing your personal brand in the modern business world. Julissa is one of the most knowledgeable experts in this area, presents clearly and thoroughly, and is someone I would highly recommend if you are looking at adding value to your personal brand.” – Richard Calautti, Marketing Manager, HLB Mann Judd
“Great presentation Julissa. Now I know why every director and CEO I refer to you gives great feedback. You positively impact people’s lives personally and professionally.” – Robert Gordon, Director, Board Accord