NWC’s Team Brand Confidence Scale

Complete this assessment to rate your Team’s ‘Brand Confidence’ – their ability to clearly and confidently talk about WHO we are, WHAT we do, HOW we do it and WHY it matters.

NWC’s Team Brand Confidence Scale is a popular tool with our clients – it gives us a great springboard to analyse opportunities, gaps and risks in how clear, connected and confident teams are in communicating the brand they represent. 

Learn more about Team Brand Confidence:

What’s your ‘special sauce’? Who in the organisation would be able to describe it the way you do?

Unity, visibility and trust: 3 reasons to build a team brand

About the Diagnostic:

• Online rating scale to assess your team on the 3 Pillars of Team Brand Confidence – Clarity, Connection and Communication; takes approximately 8 minutes to complete.
• You can use it to focus on your team or department, or a view across the organisation. We also facilitate team and cross-functional surveys and engagement using this tool – enquire here.
• The information you provide is treated as confidential and is reviewed by NWC’s Managing Director.
• Following review, your report contains an overall brand confidence rating and a rating for each pillar, including suggested priority points and ways forward.

“Thank you – The Team Brand Confidence Scale is a really useful tool, and it’s made me reflect on things from a different perspective. It’s a great prompt to ensure our leaders are truly aligned with both the vision and the brand, and that this alignment is consistently communicated across the business. Definitely food for thought and something I’d like to explore further with the LT.” – COO, national insurance services firm