Develop your people’s Brand CLARITY
We work with organisations on how their PEOPLE connect with and communicate the company BRAND,
and how they develop team and personal brand identities…
…to build CULTURES with internal confidence and external VALUE.
SIGNATURE LEADERSHIP BRAND PROGRAM
NWC’s Leadership Branding Program for organisations with wide-reaching teams across Australia and beyond. We help build cultures of professional confidence and brand trust through strong leadership presence, internally and externally, to enable business growth.
YOUR PERSONAL BRAND for leaders
One-to-one work with experienced leaders, senior executives and board directors in Sydney, Melbourne, Brisbane and Perth, to build clear personal brand positioning and enhance strategy and skills in online/offline networking and communication, suited to their sophisticated audiences.
TEAM BRAND CONFIDENCE
We assess your level of Team Brand Confidence and help develop Clarity, Connection and Communication of ‘WHO we are, WHAT we do and WHY it matters’, through a structured approach for mission-critical teams.
SPEAKING & WORKSHOPS
NWC’s Director is a leading Australian speaker in Personal Brand Strategy for leaders, board directors and professional people. Sharing up-to-date, best-practice frameworks on engaging people in brand and culture, Julissa speaks for professional associations and runs business workshops.
On the CFO Access Podcast 2026: Julissa Shrewsbury speaks with show host Jeff Robson about how AI is reshaping professional confidence, leadership and trust. They discuss insights from Julissa’s 2025/6 study of senior leaders across Australia on how they are thinking about commercial relevance, brand value and confident cultures in the age of AI. They also discuss what it means for CFOs and trusted advisors.
FEATURED POSTS
Someone is already writing your leadership label
Board searches run candidates through search results before a single conversation happens. AI tools summarise professional standing from whatever is publicly available. A label gets written either way, the only real choice is whether a leader has had any hand in writing it.
Leaders: Your jar has more than one label
A board wants governance judgement. An executive team wants day-to-day decision-making. The market wants a clear account of value. None of these are contradictory, but managing them without a clear foundation is where leaders lose coherence. Here’s how to hold one identity across several conversations.
You can’t read the label from inside the jar: Why leaders want personal brand development
The senior leaders I work with are not short on substance. They have run divisions, sat on boards, built teams, navigated crises and delivered results that took real judgement under pressure. What’s harder for them is stepping outside that experience to see it the way someone else would. That is the ‘inside the jar’ problem.