Develop your people’s Brand CLARITY
We work with organisations on how their people connect with and communicate the company brand, how they develop team and individual brand identities, and how they build cultures led by clear brand messaging.
We know that strong brand-culture alignment creates internal professional confidence and external value and trust.
ORGANISATIONS
Sought-after Leadership Branding programs across Australia. Analysis and Strategy in Brand-Culture connection. L&D Programs in how your people represent themselves and the organisation. We help build cultures of professional confidence and brand trust to enable business growth.
INDIVIDUALS
One-to-one work with experienced leaders, senior executives and board directors around Australia, to build clear personal brand positioning and enhance strategy and skills in online/offline networking and communication, suited to their sophisticated audiences.
THE BOOK
The Powerful Personal Brand: Amplify your profile, communicate your value and own your space is the comprehensive how-to book applying business strategy to personal branding for professionals and business leaders.
SPEAKING
NWC’s Director is a leading Australian speaker in Brand and Culture, Leadership Branding, LinkedIn and Networking Strategy for professional people. She speaks for professional associations Australia-wide and beyond.
“Julissa Shrewsbury, a corporate personal brand specialist and director of New Work Consulting, points to a rise in the number of companies looking to develop the personal brands of staff…Staff can be helped to develop a personal brand in the context of the organisation’s values and purpose.”
Sally Patten, Patrick Durkin and Jane Lindhe
AUSTRALIAN FINANCIAL REVIEW Boss Magazine – May 2018, Volume 19
FEATURED POSTS
Leadership Branding – Why organisations are doing this now
Leaders’ personal brands are being treated as a strategic asset in response to four key business needs:
1. Trust in the age of risk.
2. Engagement through change and uncertainty.
3. Leadership readiness to perform.
4. Demonstrating strategic differentiation in the market.
Does your team have a defined professional approach?
How well do your team members articulate their APPROACH to the work they do? Have they defined, as a team, HOW they do things, and why this makes a difference for clients, stakeholders, or the rest of the organisation? This creates VALUE.
Leaders in Sydney weigh in on reputation value-building in business
My recent Leaders Roundtable discussion in Sydney was an opportunity to share some of the trends I’m seeing in how large organisations are changing their approach reputation management, brand visibility and value-building.