Develop your people’s Brand CLARITY
We work with organisations on how their people connect with and communicate the company brand, how they develop team and individual brand identities, and how they build cultures led by clear brand messaging.
We know that strong brand-culture alignment creates internal professional confidence and external value and trust.
ORGANISATIONS
Sought-after Leadership Branding programs across Australia. Analysis and Strategy in Brand-Culture connection. L&D Programs in how your people represent themselves and the organisation. We help build cultures of professional confidence and brand trust to enable business growth.
INDIVIDUALS
One-to-one work with experienced leaders, senior executives and board directors around Australia, to build clear personal brand positioning and enhance strategy and skills in online/offline networking and communication, suited to their sophisticated audiences.
THE BOOK
The Powerful Personal Brand: Amplify your profile, communicate your value and own your space is the comprehensive how-to book applying business strategy to personal branding for professionals and business leaders.
SPEAKING
NWC’s Director is a leading Australian speaker in Brand and Culture, Leadership Branding, LinkedIn and Networking Strategy for professional people. She speaks for professional associations Australia-wide and beyond.
“Julissa Shrewsbury, a corporate personal brand specialist and director of New Work Consulting, points to a rise in the number of companies looking to develop the personal brands of staff…Staff can be helped to develop a personal brand in the context of the organisation’s values and purpose.”
Sally Patten, Patrick Durkin and Jane Lindhe
AUSTRALIAN FINANCIAL REVIEW Boss Magazine – May 2018, Volume 19
FEATURED POSTS
Where should your board start with culture governance?
If your board needs direction on culture governance in 2025, here are some suggested starting points, from my recent roundtable for the Australian Institute of Company Directors.
Board directors must see the whole puzzle of culture
Board directors lack a whole-landscape view of culture because of the different approaches and disciplines. They see ‘windows’ into culture that can be helpful, but don’t provide the whole picture.
Board Directors: Do you have your arms around organisational culture?
Modern board directors know that steering a strong culture is fundamental to business success and therefore to their role as stewards. Yet, many directors struggle to wrap their arms around this big thing we call organisational culture. Here are the challenges and risks.