In a recent interview, author of The 4 Hour Workweek Tim Ferris spoke with Marie Forleo about marketing advice. I’ve picked out a couple of points he made which I feel are essential to successful marketing for any business, but are often overlooked.
Business leaders often feel overwhelmed at how much marketing has changed and continues to change at a rapid pace – but the truth is, the vehicle is less important than the message.
Tim says: “My tendency is to look at things that have not changed. Let’s say you want to learn to draw. You can use a crayon, you can use a pencil, you can use a pen… You could think of all those tools… as different types of social media – but at the end of the day you have to know how to draw!”
When it comes to marketing a business, it is better to choose one relevant medium, such as LinkedIn for professionals and B2B, and learn how to do that exceptionally well, than to be across all the latest platforms but do them poorly or inconsistently (which also means poorly). A strong marketing plan focuses on a small number of strategically-chosen activities supporting a well-defined set of brand messages.