Having just completed a sprint of brand strategy sessions to clarify positioning and value messaging, front-of-mind at the moment is the importance of narrowing your message to a specific audience. Here’s how to use a Value Proposition Chart to FOCUS on WHO you are talking to.
brand leadership
Develop your Leadership Team Approach to ‘Where we are going’
While leaders usually have a strong sense of what they are trying to achieve, the problem I sometimes see is that leaders don’t have clarity on how to tell that story, or – more often – how to unite as a group of leaders in telling that story.
Getting buy-in from leaders & team members on personal branding
You want to crack on and do the work with your team… but first, you need their commitment. Here’s what we look at when achieving an understanding with stakeholders about why this work matters.
Culture: Top-down? Bottom-up? Why still up for debate?
Spending time with board members, leaders and managers in different businesses, I see that there is still a range of opinions on how Culture is and should be shaped in organisations.
Top-down? Bottom-up? Either-or, or both? When I look around, there are clear signals pointing to what works best.
How to develop the personal brands of your team
Not just a lunch ‘n’ learn… with an aligned team (or better yet, company) strategy on personal branding, you can shift a culture, change how audiences see you, and change results. Here’s how.
Why working on team members’ Personal Brands creates motivation for change
In working with hundreds of professionals at every career level in a range of industries, I’ve had the privilege of witnessing people’s professional confidence – as individuals and as teams – come to life.
Here’s what happens when you work on your team’s personal brands.
Is the Urgent drowning out the Important? Finding your strategic priorities in business now
In my work with boards and leadership teams, I see leaders grappling with the challenge of competing priorities on a weekly basis.
Here are some examples of important things in business that don’t seem urgent… until they do…
Guidelines to building a strong Brand-Culture Connection at your organisation
To build a strong Brand-Culture Connection Strategy at your organisation, engage your people to uncover the gems, lead clear messaging from the top, bring your people along for the journey, and connect everything and everyone.
Leading how your People communicate your Brand
Your brand is ultimately built by your people, and this affects how stakeholders such as customers, investors, current and future staff, and wider audiences see your organisation.
Ethics and Perception of Lawyers in 2021 – Findings from The Governance Institute of Australia
This week I attended a webinar run by the Australasian Legal Practice Managers Association with guest speaker Megan Motto, CEO at The Governance Institute of Australia. There were some great points pertinent to my law industry clients and contacts!