by julissa | Nov 14, 2020
The importance of brand clarity in a buyer’s market In order to increase rates of client acquisition and retention, your advisory firm must build trust in highly visible ways. In the online ‘new normal’ and the buyer’s market we increasingly find ourselves in at the...
by julissa | Jul 29, 2020
Your Culture is visible Online, more than ever Explicit and implicit ways your company culture is publicly displayed online Have you attended more public webinars lately? Having your staff network via virtual coffees or online events? Noticed people are on social...
by julissa | May 19, 2020
Personal brand communication: What my clients are doing in crisis We are all manoeuvring through unknown territory right now and there are many positive and negative outcomes observable all around us. In this series on ‘Online Personal Brand Tips for Crisis Mode’, I...
by julissa | Jan 22, 2018
Marketing – things change, but what matters stays the same In a recent interview, author of The 4 Hour Workweek Tim Ferris spoke with Marie Forleo about marketing advice. I’ve picked out a couple of points he made which I feel are essential to successful marketing for...
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