In order to increase rates of client acquisition and retention, your advisory firm must build trust in highly visible ways. In the online ‘new normal’ and the buyer’s market we increasingly find ourselves in at the end of 2020 – trust and visibility come from clarity, confidence and engagement.
Online activities have all seen a massive increase since the pandemic began, and this means more is being communicated, through our staff and others, about your organisation… in a highly accessible public forum.
Whether they are business owners, CEOs, board members, consultants or executives, the clients with whom I’m working on personal brand positioning and communication right now are doing things differently.
Rather than feel overwhelmed with how much there is to learn in marketing, and how quickly things change all over again – learn how to get the fundamentals of your business communications right.
When tasked with growing the client base, team members require a set of tools that will greatly increase their chances of success. But are your people more like Tom or Harry?