The importance of brand clarity in a buyer’s market

The importance of brand clarity in a buyer’s market

by | Nov 14, 2020

The importance of brand clarity in a buyer’s market In order to increase rates of client acquisition and retention, your advisory firm must build trust in highly visible ways. In the online ‘new normal’ and the buyer’s market we increasingly find ourselves in at the...
Your Culture is visible Online, more than ever

Your Culture is visible Online, more than ever

by | Jul 29, 2020

Your Culture is visible Online, more than ever Explicit and implicit ways your company culture is publicly displayed online Have you attended more public webinars lately? Having your staff network via virtual coffees or online events? Noticed people are on social...
Personal brand communication: What my clients are doing in crisis

Personal brand communication: What my clients are doing in crisis

by | May 19, 2020

Personal brand communication: What my clients are doing in crisis We are all manoeuvring through unknown territory right now and there are many positive and negative outcomes observable all around us. In this series on ‘Online Personal Brand Tips for Crisis Mode’, I...
Marketing – things change, but what matters stays the same

Marketing – things change, but what matters stays the same

by | Jan 22, 2018

Marketing – things change, but what matters stays the same In a recent interview, author of The 4 Hour Workweek Tim Ferris spoke with Marie Forleo about marketing advice. I’ve picked out a couple of points he made which I feel are essential to successful marketing for...
Empowering your people to attract new clients: Tom v Harry

Empowering your people to attract new clients: Tom v Harry

by | Mar 3, 2017

Empowering your people to attract new clients: Tom v Harry When tasked with growing the client base, team members require a set of tools that will greatly increase their chances of success. Obviously, the foundation of this includes things like understanding company...