Your refreshed culture is not a parade.
It isn’t built by overlaying shiny new messaging over BAU.
To scale a culture, you need an organised, all-in approach.
brand communication
People can’t come knocking if they don’t see a door.
When it comes to your personal brand, the plan works if you work it. It doesn’t have to be complicated, but it does take consistent and continual effort to grow your brand by following a communication plan.
Talking to everyone? Talking to NO-ONE.
Having just completed a sprint of brand strategy sessions to clarify positioning and value messaging, front-of-mind at the moment is the importance of narrowing your message to a specific audience. Here’s how to use a Value Proposition Chart to FOCUS on WHO you are talking to.
Do you have a Strong Brand-Culture Connection at your Organisation?
Now that you understand the importance of a strong brand-culture connection as the foundation for your organisational strategy, business plans and people growth, how do you know if you have a strong brand-culture connection? Here’s how to assess your strengths and gaps.
Why your Organisation needs a strong Brand-Culture Connection
Why does an aligned Brand and Culture matter for your organisation? No matter what the business or the challenge… success hinges on building TRUST – internally and externally. Strong Brand-Culture alignment is crucial for building organisational trust and business growth.
Niched or Generalist: How should I brand my work?
This week I asked a friend and inspiring business leader: Should I focus on a niche or should I be more general with my personal brand?
Here’s what we came up with, and some baseline ‘rules’ you can follow.
What Employee Influencers can do for your Business
“We map out the territory to bring awareness to the fact that a brand is not just a logo, and everyone is responsible for its communication and welfare.” Employee Influencers – people on your team who confidently and passionately represent the business – are the best brand ambassadors you can invest in.
Why Leading an On-Brand Culture gives your Organisation the Edge
The concept of Brand-Led Culture is only just starting to make an appearance at Australian boardroom tables, but in Europe, the U.K. and the U.S., organisations are already working with models connecting Brand and Culture to drive Communication, Strategy and Change. Here’s how it can give you the edge.
January Checklist: Is your Brand ready for 2023?
Companies, teams and individual professionals are currently scheduling in brand strategy and planning sessions for January and February, to ensure they can start the year with a strong, high-impact brand. Here’s the Checklist.
Do your people know how to talk about your brand?
The challenge for a large organisation, like a global membership association, is how to translate the brand’s positioning and value proposition ‘on the ground’ in a variety of locations and categories. Team members need personal ownership of how to talk about the brand!