Often, the problem starts with a lack of awareness of the need to change at all. Team members may experience problems, but may not have reflected on where the problem lies, or may not have had the opportunity to analyse where there are gaps that if addressed, could improve results. This is where a team educational and brainstorming experience, like a workshop, may be the catalyst needed for change.
For example, in my own work helping businesses in how their people communicate the brand in order to build trust and grow their client base, I usually start with one or more awareness experiences. I might run the leadership team through NWC’s ‘Trust Map’ so they can understand where their staff sit in terms of building brand trust with others. I often take the wider team through a short Personal Brand Awareness Session which challenges them to look at the messages they are sending about their own personal brands, and points out some facts and examples about how working on their personal brands will help them in their current work and in their careers in general. In this way, I am building both an awareness of the need to change, and motivation to do so at every level of the organisation.
As we go along, we will build in other workshops that will allow team members to explore what the change (such as developing a culture of confident personal brands) means to them personally, to build their skills and language around the change, and to get opportunities to share their ideas, successes and challenges with each other. This has been made easier with a highly effective jumping-off point to galvanise people into action.
Of course, culture change doesn’t stop there – it needs to permeate across different parts of and processes within the organisation. So in my example above, I want to see clients carrying development from workshops forward into leadership meeting agendas, team and individual KPIs, assessment processes and support mechanisms. I want to see that the excitement, new goals and language established early on in an initial, powerful workshop, are carried forward into daily reminders of ‘how we do things’… a cultural shift.