In a recent article on launching your updated personal brand, I set out a framework for planning your brand and getting it ready to communicate to your audience. This framework provides the essential foundations of any strategic personal brand, and is made up of 4 key steps:
- An analysis of where you’re at versus where you want to go;
- The development of clear value proposition messaging;
- A plan for communicating your personal brand and increasing visibility and engagement over time, and
- Breaking down the steps or elements you will need to execute that communication.
Your leadership plan will start with very clear goals and a specific audience that you need to be in front of to help you achieve those goals. From there, your decision-making at each step in the above framework should be guided by those goals and audience – and that includes how you answer the questions you see above.
As you can see, there is much more to creating a strong leadership brand than polishing your speaking skills or power-dressing.
If you need help to think strategically about your personal brand and develop a plan that is targeted to your needs, we’re here to help. You can also explore answers to our most common personal brand questions here, including what your first steps should be.