Staff might truly want the best for the organisation but not be aware of how their online activity is impacting both their own professional image and by extension, that of the organisation they work for.
While you might consider using measurement tools to take the pulse of your online culture, how do you know where to start? You may begin with some simple discussions to better understand staff’s social media awareness.
I recently suggested these reasonably non-threatening questions to a client to ask of his staff, in order to open up the conversation about how social media impacts the organisation:
- What kind of social media platforms do you like to use and how often?
- Do you see LinkedIn as potentially being helpful to your work or that of other staff?
- Do you have any reservations about how to use LinkedIn (or other social media platforms)?
- Do you have any concerns or questions about how to represent the company online?