At a recent online presentation for INSEAD’s MBA alumni network, I posed the question, ‘What are the unique challenges we are facing in communicating professional and personal brands in 2020, and what needs to look different?’ The answers from participants’ discussion around the world were illuminating!
How do I demonstrate adaptability to deliver solutions that work now?
Once concern highlighted by various participants was the necessity to demonstrate adaptability and the ability to present adapted solutions in business. As one respondent put it, ‘Agile organisations need agile people!’
The challenge voiced was: How can you demonstrate this agility through your personal brand?