The New Competitive Edge 2025: Team & Leadership Brand Strategy in Professional Firms
I recently posed the question: Is your mission-critical team being seen?
In 2024, our clients in professional services, resources and infrastructure took a much more strategic approach to team and leadership branding for the people who engage with stakeholders to drive outcomes for the business – and enquiries for 2025 indicate this focus will increase.
WHY THIS FOCUS on team and leadership brand strategy for professional organisations in the current market?
Accelerating competition through challenging market conditions and increased AI productivity and communication tools, combined with an increasingly risk-filled, litigious environment where businesses are held accountable to much more, mean that organisations are seeking:
- A more pro-active approach to reputation value-building and risk mitigation – before a crisis hits.
- Beyond relying on your track record: The need to stand out, not just for expertise but for the way leaders present themselves and build their ‘voice’.
- The need to align siloed teams and empower different groups of people to talk about the organisation with confidence.
- The need to provide cutting-edge, high-engagement and high-impact learning and development experiences to grow leaders and retain the best people.
Find out more about this approach here.
In 2025, I will be facilitating a series of complimentary leader roundtables around the country, to unpack what we’re seeing companies focus in on for brand growth, reputation risk management and culture strategy. In these sessions we will invite key leaders to bring their own insights and share their ideas and challenges with peers.
If you’re interested in co-hosting one of our leaders’ roundtables, either in your city or virtually, get in touch.
