Here’s my challenge to you as a leader:
1. What’s your organisation’s special sauce?
2. Who in your organisation would describe it the same way you do?
If the answer to the second question isn’t everyone, then it’s time to dig deeper.
Business Development for Advisories
Your team is probably leaving money on the table.
What your team focuses on affects the whole business. Here are 3 examples where I often see team members leaving money on the table – and what leaders need to do about it!
Is your mission-critical team being SEEN?
It’s likely that for your mission-critical team to succeed, they need to be SEEN. Here’s how to assess if your team is seen by internal and external stakeholders (and in the right way!).
People can’t come knocking if they don’t see a door.
When it comes to your personal brand, the plan works if you work it. It doesn’t have to be complicated, but it does take consistent and continual effort to grow your brand by following a communication plan.
Talking to everyone? Talking to NO-ONE.
Having just completed a sprint of brand strategy sessions to clarify positioning and value messaging, front-of-mind at the moment is the importance of narrowing your message to a specific audience. Here’s how to use a Value Proposition Chart to FOCUS on WHO you are talking to.
Why Leading an On-Brand Culture gives your Organisation the Edge
The concept of Brand-Led Culture is only just starting to make an appearance at Australian boardroom tables, but in Europe, the U.K. and the U.S., organisations are already working with models connecting Brand and Culture to drive Communication, Strategy and Change. Here’s how it can give you the edge.
3 Essential Questions to ask Before using Speaking to build your Professional Brand
Everyone seems to be using speaking as a tool to build a personal brand and grow their business or career… so you’ve decided to do it too. But WAIT! Check where you’re at against these 3 essential questions, before you grab the mic.
Intentional Trust-Building in Business – Part 3 AFTER
You’ve hit it off in the discovery chat… and now you’re waiting. In Part 3 of this Building Trust series, I highlight what my favourite consulting experts have taught me about what to do AFTER the initial conversation.
Intentional Trust-Building in Business – Part 2 DURING
In this series of 3 articles, I am exploring the question: How can we be intentional about building trust in business? Here in Part 2, let’s turn to what works in building trust during the conversation.
Intentional Trust-Building in Business – Part 1 BEFORE
In this series of articles, I will outline some of the steps that I have used successfully before, during and after the sales conversation to build trust and win great clients. Let’s start with Part 1: what to do before the meeting to start building trust right away.