Business Clients’ FAQs

Here are the questions we sometimes hear from enquiries and new clients, and some responses about how our Brand, Culture and Team Personal Branding services work, to help you feel informed when making your choice.

We always welcome a chat if you have further questions or wish to discuss your particular situation – contact us here.

In addition, you can explore further Personal Branding FAQs here.

How much is a personal branding presentation or workshop and what is included?

New Work Consulting’s workshops cover a range of topics and are delivered in-person or online, offered to Australian and international audiences in highly interactive, practical formats. A one-off presentation or workshop typically ranges between AUD$2000-$5500 + GST, with savings for bookings of multiple workshops or as part of a program. Fees are calculated on program length and deliverables, and do not change for different formats or for different sized groups unless there is significant extra work involved or we need to bring in multiple presenters, supporting staff or other extra resources – if this is needed, costs will be communicated clearly to you in your proposal.

All our keynotes, presentations and workshops are tailored to the client’s needs and our fees reflect expert delivery, a strategic development approach with agreed-upon practical outcomes, thorough analysis and reporting, and ongoing internal use of resources. We always include a feedback or assessment component to help leaders with post-workshop planning.

Occasionally there may be additional charges such as travel allowances or the ability to record and use your session in future – anything additional is always clearly outlined in your proposal.

How much is a full leadership or team branding program and what is the time commitment?

Leadership Brand & Team Brand Program pricing and scope

Your program is designed from an exploration of your organisation’s specific needs, so costs and timeframe vary. Typically, clients choose from a range of options prepared in the proposal, and often work with us for a 3-12 month period addressing various organisational goals and steps, with overall program fees normally in the range of AUD$15,000-$80,000 + GST, depending on what is included in your program.

To help you plan, our proposals of work are arranged according to discussed priorities and provide both individual items and a choice of packages reflecting further value. NWC’s programs may combine analysis and strategy consulting, learning and development workshops, progress measurement, coaching/mentoring in small teams or with individuals, and other training and check-in/accountability sessions. All programs include an element of planning, staff awareness and assessment of needs, as well as incidental support via phone/email throughout the duration of the project. Our clients know there are no hidden costs and that they can reach out to us for help at any time.

Your program is flexible and can be organised as a project spanning several months OR it can evolve piece-by-piece. The benefit of committing to a longer timeframe includes the ability to be strategic in planning the journey you want your team to take and the outcomes you want to achieve. Whether or not you choose a longer program, you pay as you go and you can cancel at any time. Fees, terms and payment schedule are clearly indicated and discussed with you at the time of working through your proposal.

We aim to create a program that is most effective for your team, your goals and your budget – so we welcome a conversation about the parameters you need to work within.

What is expected of us if we decide to do a leadership or team brand program at our organisation?

What we ask of you

Because we intend to make a difference to every client we work with, if you choose to work with us, please be prepared to share your goals and observations of where you are at versus where you want to be. This includes discussing culture challenges and aspirations, organisational strategic direction, risk, and business growth and revenue goals at high-level, where relevant to our work together. If we don’t measure it, we can’t see how effective our strategies are, so this is important to our process in delivering your program.

We will also expect a shared responsibility in achieving outcomes, so your open communication, timely responsiveness and willingness to implement recommendations are crucial. In return, we are committed to being a trusted and supportive partner and guide, with a genuine aim to help you succeed.

What is the ROI in working on team personal branding, team identity or brand-culture connection?

The ROI on team branding, leadership branding and brand-culture alignment programs that our clients are looking for typically has to do with:

• business growth (sales/client acquisition/client retention) and improved clarity and results from networking, relationship development, sales and BD plans and techniques
• improved clarity, communication and team engagement on brand, culture, purpose, vision, values and strategy
• improved brand and culture representation by the board, leaders and employees resulting in increased positive visibility and cohesion, and decreased reputational risk for the business
• accelerated leadership development and leadership readiness, resulting in improved staff retention and leadership pipeline
• culture change or successful change management in a range of settings

These outcomes can be measured in numbers and in anecdotal feedback/observation, and we have developed specific tools to measure strengths, needs, competitive gaps and risks relating to your brand and culture, and the personal brands of your people. NWC’s proprietary tools include the Team Brand Confidence Scale, the Brand-Culture Alignment Framework and the Leadership Brand Maturity Diagnostic.

Your ROI will depend on the intended outcomes and design of your particular workshop or program, and we are committed to helping you measure your ROI through a specific approach to assessment and feedback collection right throughout the program. This process will set you up for the greatest chance of success, since it sets a precedent of involvement and accountability from participants – not just in participating in sessions but in completing workshop ‘homework’, creating personal and team action plans/KPIs and reporting on these regularly. This process is adaptable to suit your culture and we often work in collaboration with leadership, team managers and HR/Org Development teams to set this up.

As with any work requiring your commitment and action, ROI is a shared responsibility, and setting you up for success means a lot to us because it helps both the client’s business and our own!

How is AI used in your work with clients?

We know that new AI watermarking in most models is coming in (at time of writing) and that watermarks will be applied to any work that AI touches – whether you use AI to generate a whole piece of work or it was 95% your own thinking. So we are transparent with clients about how we do and don’t use AI, and we aim to be clear and pro-active in our communications on this.

We always use AI as an assistant, not the driver of the work. It might be for deeper research, clearer wording or alternative perspectives that will make a difference to our work and our clients’ results. But it always comes from our ideas, our thinking, our values and our expertise – this has been hard won, and we continue to keep it sharp – and this is what clients pay for.

When it comes to team and leadership branding and brand-culture alignment, the work we do is so much more than what AI can generate – it’s about being the container and guide for another human to find clarity and confidence in who they are, what they bring to their work, and what they want to achieve. It’s facilitating the exploration of this with teams and whole organisations, to help them come together around their core strengths. This is detailed out in the program outlines that we provide for clients.

We hope it goes without saying that foundational to our AI practices is integrity, and this means working step-by-step through all AI-assisted content to make sure that it’s truly ours, that it’s accurate, and that it keeps client confidentiality.

Is working on leaders’ personal brands really urgent?

The urgency depends on your current challenges and objectives, but ideally, you begin this work before it becomes ‘urgent’.

When businesses are in strategy mode rather than immediate crisis response, non-urgent but very important goals focus on inspiring staff to lead and represent the business, facilitating culture change and working towards long-term visions and objectives around brand clarity and impact, relationship-building, staff commitment, business growth and future competitiveness. In the Age of AI, even short-term strategy focuses on staying on top of the accelerated pace of change and remaining relevant in the market.

An area that pro-active clients see as ‘urgent’ is mitigating reputational risk, by empowering their staff to represent themselves and the company well on social media and in networking. Your staff are out there talking about the business, one way or another – so it pays to arm them with awareness of how their language and behaviour affects brand perception every day. We can help with a short and sharp awareness session or more in-depth assessment and development programs in this space.

It is worth noting that if you have an urgent PR crisis, we are not best placed to help you (you will need a PR agency). Our work takes a proactive view of building brand and culture clarity and reputational trust through your people and through great messaging over time.

In any case, we care about delivering practical sessions that give you clear steps and actions to implement, to start seeing change as quickly as possible.

How do I know if my leaders have strong personal brands? How do I know if they need personal branding?

Leaders with strong personal brands have taken time to develop purposeful leadership identities that they feel they own and can articulate in consequential moments. They know how to show up consistently to build trust, and when to modify the message to build engagement. They connect with other leaders in their team and align where it matters. They represent the organisation with clarity, consistency and confidence. Leaders with strong personal brands are consistently seen and heard, by the right people, for the right reasons. They have strong networks that they can leverage to get things done. They are sought after for their point of view, expertise and approach.

NWC uses proprietary tools to assess and address an organisation’s leadership brand maturity levels. Our leadership branding programs inspire existing and emerging leaders to think and act differently in terms of how they see themselves as leaders, how they communicate and how they show up. The experiences help staff engage with, clarify and express the company brand and culture with more impact and commitment, as well as developing and owning a strong personal leadership identity that they can easily articulate when needed. The programs help leaders develop practical, personalised plans and tools to help teams work towards objectives such as brand visibility, business growth, developing client relationships and networks, and personal professional confidence and communication, internally with teams and externally with important stakeholders and audiences.

By-products of our workshops that clients have reported include increased team cohesion and motivation to work towards goals, interest in improving their social media awareness and using LinkedIn pro-actively to achieve goals at work, more enjoyment and confidence in networking and having conversations with clients and prospects, and increased personal confidence, leadership and satisfaction at work.

Some great places to start:

Try the Trust Map

If you are new to our work, the best place to start is a needs discovery conversation. We’ll take you through NWC’s Trust Map exercise to see where your staff sit and to reveal possible needs, and we’ll explain our Brand-Culture Connection Framework as it applies to you.

Have us run a Personal Brand Awareness Session

Another great starting point is a Personal Brand Awareness Session for your team, which addresses staff members’ questions: ‘Why does this matter?’ and ‘What’s in it for me?’ and includes a team feedback component to pinpoint gaps in the expression of your Brand and Culture, as they see it!

As with all our services, our exploratory sessions are available in-person and online. To find out more, contact us to schedule a chat with Julissa.