Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Your people need clarity? Sharpen your leadership lens
When clearly defined and well-articulated, your leadership lens becomes a powerful tool for building trust, aligning culture and driving change… yet many leaders haven’t shaped their lens.
Confidence, Trust and Stronger Human Identity in an AI World
Our discussions with leaders across the country in February and March surfaced tensions that leaders are now navigating in doing business in the age of AI.
Beyond Messaging: Why Comms and Marketing Teams Need a Leadership Brand
Developing a leadership brand — individually and collectively — is one way that Corporate Affairs, Communications and Marketing teams can clarify their value and strengthen their strategic influence at their organisation.
Why a leadership brand matters for the Chief People Officer and their team
For CPOs, cultivating a personal leadership brand is no longer optional – it’s now recognised as a core strategic asset for HR leaders and their teams.
Why so many experienced lawyers struggle to articulate their value
By mid-career, most lawyers are technically excellent. Many are specialists. Some are moving towards partnership or leadership. And yet, a persistent challenge remains: clearly articulating value in a way that resonates.
How CPOs can get their LTs aligned through one ‘leadership lens’
CPOs: Challenge your board and LT with these 4 questions to get them aligned through one ‘leadership lens’.
How I intentionally build my networks in new places
I put a lot of effort into planning and intentional action before, during and after a work trip to really get the most out of it… and ultimately, give me a reason to return.
How’s your professional confidence in the age of AI?
What does the Age of AI mean for “professional confidence” – a feeling of valuable contribution in individuals, teams and across organisations? Here’s what leaders must focus on now.
Preparing your personal brand for partnership
Are you a new partner, or next in line, at your law, accounting or advisory firm? Here’s how to prepare your personal brand for partnership.







