Ever wondered what’s involved in working with an advisor to build your personal brand? Here, I outline the 4 stages of personal brand building that I have developed over many years working with clients in business and professional spaces. Essentially – it’s a quest for CLARITY… because this leads to communicating with confidence and impact.
It’s not enough to do a day on ‘Purpose & Values’. While expertly facilitated discussions can move staff in the moment, typically the intangible outcomes get shelved after the retreat, where they start to gather dust. Understand the 3 components that actually create change.
There are rich rewards that come from developing clarity and confidence in your team’s identity, and this works not only for teams of business development managers or advisors who are responsible for growing the client base. Everyone in the business needs to connect with the three levels of brand – company, team and personal.
While the recent business landscape has presented many challenges for the banking and finance industry, finance professionals have opportunities in 2022 to build trust and visibility by focusing in on personal brands. In this webinar for FINSIA, I highlighted 3 key strategies to consider this year.
As 2021 ended and 2022 began, I noticed an increase in enquiries across Australia on how to brand your business to appeal to top employees, and how to be visible to them in a highly competitive landscape.
If you are thinking of up-levelling your personal brand this year, here’s a checklist of key elements to consider for your plan. While this list is created with business leaders in mind, or those responsible for business development and sales, much of this checklist is easily applicable to those forging their professional career.
We might roll our eyes at the concept ‘New Year, New You’… but doesn’t it still hold a spark of interest for us?
If you have been thinking about ways to reinvent yourself – or simply to enhance a few areas of your personal development and public image to help you achieve bigger goals this year… here are 3 New Year Personal Brand Goals to consider.