Insights

Branding, marketing, running a business and more from New Work’s director.

Be seen as a trusted advisor: Insights from SOPAC Sydney

by julissa | Apr 9, 2019 | Brand Expression, Personal Brand

In March, I had the pleasure of speaking at the Institute of Internal Auditors’ annual Asia-Pacific conference, #SOPAC2019 in Sydney. Before my presentation, I was fortunate to sit in on the address by U.S.-based President and CEO of IIA, Richard F.Chambers, entitled ‘Auditor of the Future’, where he highlighted the findings in his book, Trusted Advisors: Key attributes of outstanding internal auditors.

Be honest… what does your online behaviour tell us about your personal brand?

by julissa | Sep 20, 2018 | Brand Expression, Content writing, Personal Brand

It is not uncommon for people building their thought leadership with online content to see some copycatting or piggybacking from ‘competitors’ from time to time. Certainly, this has happened to me more than once.

Key take-aways from AICD Director Download: What’s your board’s role in leading organisational culture online?

by julissa | Jul 16, 2018 | Brand Expression, Corporate culture

In a keynote for the Australian Institute of Company Directors entitled, ‘What’s your board’s role in leading organisational culture online?’ I discussed the challenge of leading culture, the online facets of culture in today’s world, and what this means for directors on boards. Here are some of the key points from the presentation.