Many business owners and professionals understand the importance of developing authentic, regular content on LinkedIn to build a personal brand and be seen as a leading authority or thinker in their field. But most people struggle with developing engaging, valuable content quickly and easily.
Content writing
Supporting your Ongoing Personal Brand Communication
Communicating your personal brand is about achieving set goals. After clarifying your brand messaging, you need to get it out there – clearly and consistently – and keep layering your communications to build impact over time. You need to actually do the things that are on your personal brand outreach plan for it to work!
Is your content ‘Pretend Personal’?
I know I’m not alone in thinking that over-excited language and punctuation, often repeating the same tired words and phrases, has lost any impact it ever had on online audiences. Are you guilty of ‘pretend personal’ content marketing?
Extend your LinkedIn article’s reach – what to write in your SHORT POST
Getting content engagement and personal brand visibility among the right people: Share your articles with well-thought-out short intro posts.
Be honest… what does your online behaviour tell us about your personal brand?
It is not uncommon for people building their thought leadership with online content to see some copycatting or piggybacking from ‘competitors’ from time to time. Certainly, this has happened to me more than once.