Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
Your Culture is visible Online, more than ever
Online activities have all seen a massive increase since the pandemic began, and this means more is being communicated, through our staff and others, about your organisation… in a highly accessible public forum.
Who will shine right now? Responding as a business and as a human being
I am impressed with so many businesses in their response to COVID-19 to keep things moving and to support clients and customers in their health. From major training and membership organisations rolling out in-depth health and safety programs and online alternatives, to small businesses being creative, flexible… and spreading hope.
A Culture of Trust: Are we missing the simple truth?
Building or re-building policy, culture and brands that are trustworthy has become as important to business survival as innovation and the adoption of technology in this new age. But when it comes to trust, does it have to be so complicated?
Gauging your staff’s social media awareness
Boards and leadership now recognise that culture is expressed and shaped online as well as in the workplace. In a previous Director Download for AICD, I spoke about the problem of culture being intangible but at the same time easily VISIBLE, online and offline.
Communicating the ‘whole’ professional: Why this matters for individuals and teams
In my work with individuals and teams, I have come across lots of proof that people want to build brands that feel authentic and reflective of them as a ‘whole person’.
The magic of connection – what’s your view?
I want to explore how making time for more frequent and meaningful CONNECTION with people, with my world, and with myself, can open up new possibilities and a more satisfying way of living.
How well will your people represent your brand in 2019?
There is evidence everywhere of companies that have not given adequate thought or resources to how powerfully and consistently their people represent the company brand.