Insights

Branding, marketing, running a business and more from New Work’s director.

Gauging your staff’s social media awareness

by julissa | Aug 13, 2019 | Brand Expression, Corporate culture

Boards and leadership now recognise that culture is expressed and shaped online as well as in the workplace. In a previous Director Download for AICD, I spoke about the problem of culture being intangible but at the same time easily VISIBLE, online and offline.

Communicating the ‘whole’ professional: Why this matters for individuals and teams

by julissa | Jun 24, 2019 | Brand Expression, Corporate culture, Personal Brand

In my work with individuals and teams, I have come across lots of proof that people want to build brands that feel authentic and reflective of them as a ‘whole person’.

The magic of connection – what’s your view?

by julissa | Feb 27, 2019 | Corporate culture, Running a Business

I want to explore how making time for more frequent and meaningful CONNECTION with people, with my world, and with myself, can open up new possibilities and a more satisfying way of living.

How well will your people represent your brand in 2019?

by julissa | Jan 10, 2019 | Business branding, Corporate culture

There is evidence everywhere of companies that have not given adequate thought or resources to how powerfully and consistently their people represent the company brand.