“But… shouldn’t my business brand stand alone?”
While it’s important to distinguish a stand-alone brand for your venture, in the beginning your personal brand is a powerful tool for attracting investors and advisors to get you on your way. In many cases, the personal brand of the founder or CEO continues to be important as market awareness builds, because many brands are about people’s connection to a thought leader, ambassador or personality.
Get it right from the start and speed up success
Whatever stage you are on the innovation and commercialisation journey – but especially if you are about to start looking for early-stage funding from investors, and/or to get advisers and partners on board… your personal brand as founder is one seriously important tool in your toolkit.