For some business owners and senior executives, talking about themselves is difficult – they are used to talking about their business or their team. However, there are circumstances where you need to be able to talk about what you bring, and what defines you as a leader… and a useful first step can be to think about introducing yourself in terms of your passions.
Working increasingly with female founders and investors, I’m noticing some patterns in personal brand points to focus on, in order to contribute to success in business.
I’ve worked with many women in many different industries and stages in their careers, and have made some observations over time about how they approach their professional image.
Why is developing your Founder, CEO or Product Leader personal brand important for business growth?
How do you develop and lead the business brand, expressed powerfully through your team?
How do you develop an influential network to help achieve your business growth goals?
Walking around display stalls, hearing pitches on stage and speaking one-on-one with entrepreneurs, I couldn’t help view it all through my ‘personal branding lens’… and this is where I made some interesting observations.
I know I’m not alone in thinking that over-excited language and punctuation, often repeating the same tired words and phrases, has lost any impact it ever had on online audiences. Are you guilty of ‘pretend personal’ content marketing?
I’ve been heading to quite a few innovation events recently… and noticed some big gaps in what founders know about personal branding… and how important it is to their start-up’s success!
If you look back on your life I think there are many moments like this, when you can’t believe you actually achieved what you did! Highlight your achievements to create a powerful and authentic personal brand.