Insights
Insights
Branding, marketing, running a business and more from New Work’s director.
The Entrepreneur’s Personal Brand: 5 things I’ve noticed start-up founders need to work on to inspire confidence from investors
Walking around display stalls, hearing pitches on stage and speaking one-on-one with entrepreneurs, I couldn’t help view it all through my ‘personal branding lens’… and this is where I made some interesting observations.
Is your content ‘Pretend Personal’?
I know I’m not alone in thinking that over-excited language and punctuation, often repeating the same tired words and phrases, has lost any impact it ever had on online audiences. Are you guilty of ‘pretend personal’ content marketing?
Why I always take notes at coffee meetings
If you aren’t taking notes in your coffee meetings, you may be missing some big opportunities to connect the dots, make some key observations, build trust and win new business.
Opening with a good quality starter question
When meeting a new contact over coffee, I dislike the question, ‘Tell me about your work.’ If you want to open a great conversation with a new contact, there are better ways to ask about their work.
5 huge reasons you must work on your personal Founder Brand during early stage investment
I’ve been heading to quite a few innovation events recently… and noticed some big gaps in what founders know about personal branding… and how important it is to their start-up’s success!
So the reason I asked you to coffee is… Structuring impactful first meetings
Yes, there is the joy of connecting and the spirit of sharing and helping… but the bottom line is, we are exploring ways to do business. Have you come across these 3 challenges in coffee conversations?
The importance of brand clarity in a buyer’s market
In order to increase rates of client acquisition and retention, your advisory firm must build trust in highly visible ways. In the online ‘new normal’ and the buyer’s market we increasingly find ourselves in at the end of 2020 – trust and visibility come from clarity, confidence and engagement.
Take-aways from Law Leaders Virtual Roundtable: Business Development Strategy for 2021
In last week’s virtual roundtable for law leaders, my co-host Ben Deverson and I led a discussion on law firm business development strategy for 2021. Ben and I described what we are seeing with our law clients and offered strategies to focus on to see out the year and be ready for the challenges of the next.
Presenting yourself as a deliverer of solutions in times of crisis
At a recent online presentation for INSEAD’s MBA alumni network, I posed the question, ‘What are the unique challenges we are facing in communicating professional and personal brands in 2020, and what needs to look different?’ The answers from participants’ discussion around the world were illuminating!